Dodge chose to celebrate the 40th birthday of the Challenger with the release of two special editions of the iconic muscle car -- the 2010 Dodge Challenger Furious Fuchsia and Challenger SRT8 Furious Fuchsia.
In a release, CEO Ralph Gilles said that the new R/T Classic and SRT8 Furious Fuchsia editions commemorate 40 years of Challenger performance, further saying that they "modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia."
Powered by the regular 5.7l HEMI V8, the Challenger Furious Fuchsia features dual throwback A-line body-side R/T stripes in Matte Black or Bright White, "Challenger" fender badges in classic script, 20-inch polished-aluminum heritage wheels and functional hood scoop and bright racing style fuel-filler door.
For its interior, the special edition adds dark headliner and slanted shifter console, Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching.
Meanwhile, the Dodge Challenger SRT8 in Furious Fuchsia is featured with Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents.
Furthermore, the vehicle features a serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips. Gilles added that Dodge is delivering a muscle-car tribute unmatched by other manufacturers.
Ralph Gilles, president and chief executive of Dodge Car Brand and Senior Vice President for Product Design at Chrysler Group, remarked that the new R/T Classic and SRT8 Furious Fuchsia editions celebrate four decades of Challenger performance.
He quipped that these special editions represent a modern take on one of the most memorable hues from 1970 -- a modern muscle car that conveys performance, passion and nostalgia. Gilles disclosed that the R/T Classic and SRT8 Furious Fuchsia editions are fitted with all-new Pearl White leather performance seats that have Furious Fuchsia accents, thereby giving the models a customized yet contemporary interior.
New 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is available at U.S. Manufacturer's Suggested Retail Price (MSRP) of $35,140. The high-performance Challenger SRT8 has a US MRSP of $45,150. Both prices include a $725 destination charge. Interested customers could start to order the Furious Fuchsia editions at Dodge dealerships nationwide in March.