Dodge celebrating the 40th birthday of the Challenger with Furious Fuchsia models

Article by Christian Andrei, on February 26, 2010

Dodge chose to celebrate the 40th birthday of the Challenger with the release of two special editions of the iconic muscle car -- the 2010 Dodge Challenger Furious Fuchsia and Challenger SRT8 Furious Fuchsia.

In a release, CEO Ralph Gilles said that the new R/T Classic and SRT8 Furious Fuchsia editions commemorate 40 years of Challenger performance, further saying that they "modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia."

Powered by the regular 5.7l HEMI V8, the Challenger Furious Fuchsia features dual throwback A-line body-side R/T stripes in Matte Black or Bright White, "Challenger" fender badges in classic script, 20-inch polished-aluminum heritage wheels and functional hood scoop and bright racing style fuel-filler door.

For its interior, the special edition adds dark headliner and slanted shifter console, Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching.

Meanwhile, the Dodge Challenger SRT8 in Furious Fuchsia is featured with Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents.

Furthermore, the vehicle features a serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips. Gilles added that Dodge is delivering a muscle-car tribute unmatched by other manufacturers.

Ralph Gilles, president and chief executive of Dodge Car Brand and Senior Vice President for Product Design at Chrysler Group, remarked that the new R/T Classic and SRT8 Furious Fuchsia editions celebrate four decades of Challenger performance.

He quipped that these special editions represent a modern take on one of the most memorable hues from 1970 -- a modern muscle car that conveys performance, passion and nostalgia. Gilles disclosed that the R/T Classic and SRT8 Furious Fuchsia editions are fitted with all-new Pearl White leather performance seats that have Furious Fuchsia accents, thereby giving the models a customized yet contemporary interior.

New 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is available at U.S. Manufacturer's Suggested Retail Price (MSRP) of $35,140. The high-performance Challenger SRT8 has a US MRSP of $45,150. Both prices include a $725 destination charge. Interested customers could start to order the Furious Fuchsia editions at Dodge dealerships nationwide in March.

Press Release

Dodge Celebrates Four Decades of Challenger's Muscle-car Heritage With Limited-edition Furious Fuchsia Models

Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology—now in one of the most significant hues.

"Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectable models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N*m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia

If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine—with engine block lacquered in original HEMI Orange paint—producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N*m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions

Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

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