Dodge keeping its muscle cars in Europe! Other vehicles may become Fiats!

Article by Christian A., on August 27, 2010

In relation to Fiat S.p.A.'s goal to maximize the synergies possible within the combined groups' six mass-market brands, it has chosen to sell more popular cars under the Dodge brand while lesser known products will be sold under the Fiat brand. Fiat S.p.A. has a 20% stake in the Chrysler Group, which owns Dodge.

Under this plan, iconic American muscle cars such as the Challenger and Charger will remain under Dodge while the Journey crossover and the Nitro SUV, which are due in Europe in 2011, will be sold as Fiats.

In an interview with Automotive News Europe last month, Fiat-Chrysler CEO Sergio Marchionne said that the Challenger and Charger cannot be turned into anything else as they are "by definition American vehicles" and as such will remain Dodge worldwide.

But vehicles such as the restyled Journey and the Nitro, which are due in Europe in 2011, would be sold as Fiats in Europe and in Latin America.

Marchionne added that Fiat is currently studying what else sits within Dodge that can be used internationally by the Fiat brand. It's expected that for other Chrysler Group brands, the lineup of Chrysler brand cars could extend to models sold by Fiat subsidiary Lancia.

It's believed that the Lancia models that may be turned into Chryslers include the Delta compact and the next-generation Ypsilon subcompact, which is due in the second half of 2011.

However, the Delta and Ypsilon are expected to continue to be sold as Lancias in Italy, which represents about 90% of the automaker's total sales. It is also expected that there will be no changes at Jeep and that its lineup of SUVs and crossovers will continue to be sold.

If you liked the article, share on:

Comments

Recommended

It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries