Dodge minivan ads set to improve sales by avoiding cliches

Article by Christian A., on August 26, 2010

The latest set of new commercials for the Dodge Grand Caravan that show spoofs of spy movies was created by new agency, Wieden+ Kennedy. This Portland, Ore.-based agency is best known for Nike commercials.

The spots aim to throw out cliche of moms driving their minivans to bring their kids to and from school. Instead, these edgy commercials are part of Dodge's campaign to reposition itself as a youthful, sporty brand.

This new strategy follows Chrysler CEO Sergio Marchionne's decision to separate the brand from the Ram truck brand. The spots display Grand Caravans filled with restless adults conducting some unspecified but risky activities to thrilling music.

The characters in the commercials carry out missions that would require them to watch Sirius Backseat TV and use their laptops, connected to the Internet via the Grand Caravan's mobile hot spot. In the "Kittens" commercial, the minivan pulls into an alley.

As the Grand Caravan stops, the female driver asks her male passengers: "All right, kittens, suit up." They put on their cat masks, go out and walk off clutching briefcases. The voice of TV actor Michael C. Hall intones: "It has everything, so you can do anything.".

Topics: dodge, minivan, sales

If you liked the article, share on:

Comments

Recommended

BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries