Dodge name is still seen in the Ram trucks despite the rebranding

Article by Christian Andrei, on February 27, 2012

The Ram truck brand is now independent from Dodge but the 2012 model year pickups of Ram still has the Dodge name prominently displayed on top of the center stack. In October 2009, Chrysler decided to split off its Ram truck brand from Dodge. Presently, the two brands are essentially living separate lives and have different officials and marketing teams.

This had already been the case for the 2011 and 2010 model year pickups but then, it’s uncertain if this will still be true for the 2013 Ram pickups, which will debut in the spring. The brands were split to enable Ram to more cleanly market commercial vehicles such as an upcoming lineup of commercial vans. This had prompted the removal of Ram's head from other Dodge vehicles, says Autonews.

The pickup line has maintained an older version of the Dodge crosshair but there has been no update similar to what other Dodge vehicles have done. But then, the center stack branding lapse may not be significant for many dealers and consumers anyway.

Ram Truck’s 2013 Ram 1500 is its latest offering to the light-duty full-size pickup truck segment, a rather ultra–competitive class. The segment itself started from having trucks with acceptable efficiency and brute capability and evolved to one where execution and engineering are combined with quality, technology, refinement, efficiency, capability, configuration, and size.

The company expects that the 2013 Ram 1500 will deliver top-class fuel efficiency and will have more innovative, interactive, and functional technologies, compared to its rivals. In terms of capability, the 2013 Ram 1500 is expected to be comparable, if not better, than other models in its segment. Additionally, the company revealed that the new model has undergone more quality validation that any other car in the same class.

Indeed, the new model is but an example of the first iteration of the brand’s most recognized truck ever since the Ram nameplate was made in 2011. What makes the latest 2013 Ram 1500 unique is that while it does have the body-on-frame and full-size truck architecture, it has been designed, then engineered, and later executed to hit the right notes when it comes to the Guts and Glory mindset of possible customers and fans alike. Whether in function or form, the new model shows that it has power-oriented capability, virtue, valor, and boldness, never before seen.

However the new 2013 Ram1500 does it in a different functional and aesthetic level. President and CEO, Ram Truck Brand and Chrysler de Mexico - Chrysler Group LLC, Fred Diaz shared that the new model started as a small redesign of the Ram 1500 but went on to have the best capability and fuel economy for its segment. As the features and technology featured are not seen anywhere else, he continued, customers are sure to be happy with the new experience.

Topics: dodge, ram

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