Dodge name is still seen in the Ram trucks despite the rebranding

Article by Christian Andrei, on February 27, 2012

The Ram truck brand is now independent from Dodge but the 2012 model year pickups of Ram still has the Dodge name prominently displayed on top of the center stack. In October 2009, Chrysler decided to split off its Ram truck brand from Dodge. Presently, the two brands are essentially living separate lives and have different officials and marketing teams.

This had already been the case for the 2011 and 2010 model year pickups but then, it’s uncertain if this will still be true for the 2013 Ram pickups, which will debut in the spring. The brands were split to enable Ram to more cleanly market commercial vehicles such as an upcoming lineup of commercial vans. This had prompted the removal of Ram's head from other Dodge vehicles, says Autonews.

The pickup line has maintained an older version of the Dodge crosshair but there has been no update similar to what other Dodge vehicles have done. But then, the center stack branding lapse may not be significant for many dealers and consumers anyway.

Topics: dodge, ram

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