Dodge is planning to launch special limited-edition models across its seven-vehicle lineup in 2014 as part of the brand’s 100th anniversary celebration. Tim Kuniskis, chief executive of the Dodge brand, said details about the limited edition models won’t be released until they are ready for launch. He said that until they actually produce the special limited-edition models, they would not talk about it.
Kuniskis plans to use brothers Dodge founders John and Horace Dodge to position the brand as "something different," with more focus on power and technology. And the brand is already moving in that direction. For instance, the 2.4-liter Tigershark 4-cylinder engine will come as standard engine on all but the entry-model Dodge Dart, replacing the 2.0-liter I-4.
As an example of keeping Dodge different, Kuniskis cited the Charger with its unique styling and LED rear lighting. He remarked that while the Dodge Charger is the same full-sized four-door sedan as the Toyota Avalon, Ford Taurus, Chevy Impala, it is “not even in the same ballpark as those cars” psychologically.
The Dodge brothers were bicycle makers and inventors who produced component for several automotive pioneers like Ransom E. Olds and Henry Ford. After forming their own company, the brothers launched their first car -- a five-seat touring sedan later nicknamed "Old Betsy" on Nov. 14, 1914.