Domino’s Pizza orders its own fleet of GreenTech MyCars

Article by Christian Andrei, on July 10, 2012

Domino's Pizza Inc. is the first customer in the U.S. for the low-speed cars of GreenTech Automotive Inc., a start-up producer of vehicles that are powered by batteries. This company is led by former Democratic National Committee Chairman Terry McAuliffe. Initially, GreenTech anticipates that 20 or more orders will be placed by Domino's franchise owners for its MyCar. McAuliffe was interviewed before its Horn Lake, Miss. factory opened. McAuliffe said that these orders will come after a deal with Greenabout A/S, a Denmark-based EV distributor, for "thousands" of the two-passenger cars. He said that the company aims to produce 10,000 over the upcoming year.

But he declined to provide details of the amount that closely held GreenTech had raised to finance the plant and a second plant that opens in Tunica, Miss., next year. He said that it would be a “big deal” if it can reach 10,000 the first year. Before McAuliffe embarked in this growing market for rechargeable cars, he had served as the chairman of Hillary Clinton's presidential bid in 2008. Furthermore, he had worked as a fundraiser for former President Bill Clinton, who was in attendance when the facility in Horn Lake opened.

Startups Tesla Motors Inc. and Fisker Automotive Inc. had gotten low-interest federal loans for their operations but GreenTech claims to only use private funds. McAuliffe said that the carmaker is debtless and hasn’t even applied for federal funds. He shared that the company has gotten incentives from the state of Mississippi valued at a minimum of $10 million. Pricing for MyCar, which has the same size as Daimler AG's Smart Fortwo minivehicle, ranges from $15,000 to $20,000. On a single charge, the car could be driven up to 115 miles (185 kilometers). However, this car is not intended for highways. Rather, this “neighborhood” EV is designed for urban drivers.

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