DRB-Hicom suspends Lotus’ CEO Dany Bahar

Article by Christian A., on May 26, 2012

It appears that Lotus’ new Malaysian owners has just suspended Dany Bahar and together with him the ambitious plans for the British manufacturer. According to the new owner, Bahar was suspended in order to facilitate an investigation into a complaint about his conduct. Yeah, right! Anyway, the bad news is that the future of the brand becomes uncertain and there’s a rumor on the Web that DRB-Hicom hired KPMG to sell Lotus to a Chinese buyer.

As usual, DRB-Hicom denied any reports and a company’s spokesman said that everything was going as usual at the Lotus headquarters in eastern England. Currently, Lotus has 1,000 employees and it seems that nothing affected them, yet! Bahar will be replaced by three representatives of Lotus' parent companies.

For those who don’t know, Dany Bahar joined Lotus back in 2009 and came to the company with fresh plans that included the launch of new vehicles and quadruple annual car sales to 8,000.

Before that, Bahar was the Ferrari sales chief. Let's just hope this will not be the end for concepts such as: 2014 Elite, 2013 Elan Concept, 2013 Esprit, 2015 Eterne, 2015 Elise Concept and the City Car! You can find all the photos with the concepts created under Bahar's supervision in the gallery below!

The greatly anticipated Lotus has made its return. And there is no doubt that this is the vehicle that pure Lotus fans have always wanted, the definitive Lotus.

The latest Lotus Esprit encapsulates the essentially select supercar drive experience. It even exceeds its predecessor’s superb heritage. It is a determined statement of its dominance. It is a statement directly from Lotus CEO Dany Bahar of his determined vision for the Lotus of the future.

Lotus Esprit is the absolute supercar. When people used to think of the Lotus Esprit, feature films like the Bond movies, Basic Instinct, and Pretty Woman came to mind, but now, the car has the starring role.

It takes thoughtful caution to take on a challenge like reinventing an icon like the Esprit because everyone will have an opinion. A delicate balance must be struck between recognising and paying homage to a great past and proceeding confidently ahead while making sure that it can justifiably be called an Esprit or a Lotus. Dany Bahar believes that they found this balance and fashioned a new iconic car that drivers cannot help but find irresistible.

Lotus has amazing looks with a matching performance. The Lotus core values shine out with modern technology and incomparable engineering, ensuring the Esprit will lead the pack. An aggressive design will have drivers appreciating its low, wide proportions that will exemplify class, pride, and especially exclusiveness.

Topics: lotus, ceo

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