Dropping Insight is part of Honda’s revamped US sales strategy

Article by Anita Panait, on March 6, 2014

Honda Motor Co.’s decision to scrap the Insight hybrid in the United States is part of a revised strategy to expand its lineup of fuel-saving cars and light trucks in the country, the Japanese carmaker said. In a statement, Honda said its efforts will be "focused on further advancing fuel-efficient and alternative-fuel vehicle technologies that are better aligned with customer needs and that strengthen the company's U.S. sales momentum."

Insight production will end this summer, said Honda, which intends to focus on a new lineup of so-called Earth Dreams technology engines, transmissions and electromotive technologies over the next three to four years. Its hybrid product strategy in the US, meanwhile, will focus more on expanded uses of the two-motor hybrid system.

"No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years," Mike Accavitti, senior vice president of auto operations at American Honda, said in the statement.

"Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers' desire in segments that represent significant growth opportunities."

Honda launched the hybrid system on the 2014 Accord plug-in hybrid, which is EPA-rated at 50 mpg in the city. Honda dubs the 2014 According plug-in hybrid as the most fuel-efficient five-passenger sedan in America.

The Insight was the first hybrid vehicle in the US back in 1999. It was ahead of the Toyota Prius by seven months. While the Prius surged to become the best-selling hybrid car of all time at cumulative sales of 3.19 million vehicles as of January, the Insight only has cumulative global sales of 280,629 Insights as of the end of 2013.  

Of those, 157,275 were sold in Japan. Honda saw US sales of the Insight drop 18 percent to 4,802 in 2013. With the planned production halt, the Insight will be available at dealerships through year end.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries