Duracell Power Forward program expands fleet with new vehicles

Article by Andrew Christian, on October 15, 2014

The Duracell Power Forward program is expanding its fleet with new vehicles and is partnering The Weather Channel and Ready.gov to reach more people faster during natural disasters. The program is also adding hubs in New Orleans, San Francisco, and St. Louis. The enhancements are being done to allow the program to reach any storm site in the United States within 24 hours.

Jeff Jarrett, Marketing Director for Duracell, remarked that the since the company believes that a little power would go a long way in reviving hope during a natural disaster, it has committed to expanding its fleet and relief efforts. Duracell also reaffirmed its commitment to support Ready.gov in spreading the preparedness message through on-the-ground relief.

This commitment was further boosted by Duracell’s newly minted partnership with The Weather Channel, which should help the program track power-threatening storms while assist the fleet in identifying and reaching those who needed help the most.

Stephanie Abrams, on-camera meteorologist for The Weather Channel, remarked that deployment to natural disasters is part of her job as a Severe Weather Strike Force Team member.

She added that it is so inspiring to see brands like Duracell providing relief on-site and standing side-by-side with The Weather Channel. She added that The Weather Channel is looking forward to working along with the Duracell Power Forward fleet.

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