Edwin Fenech is the new President and CEO of Ferrari North America, company’s largest market in the world. According to Ferrari, Fenech will oversee the strategic vision and new business development throughout this region which includes the United States, Canada as well as all of Central and South America.
Fenech arrived just in time for Ferrari’s 60th Anniversary in the United States, an event celebrated with the launch of F60America, a special model based on the F12berlinetta built in a limited edition of just 10 units.
Prior to becoming President and CEO of Ferrari North America, Edwin Fenech was the President and CEO of Ferrari , Greater China, CEO of Ferrari APAC and Middle East & Africa, GM of Ferrari Middle East & Africa, Sales and Marketing Director Ferrari West EU – France and Regional Sales Manager for Ferrari Europe.
Fenech was a very important person for Ferrari as he was the man who tripled company’s dealer network in China, introduced the Ferrari Pirelli Cup Challenge to Asia and launched limited editions for the Chinese market. [source: Ferrari]