Rolls-Royce Motor Cars has named Eric C. Shepherd as its Regional Director for North America, replacing David Archibald who decided to retire after serving 11 years at the carmaker. Shepherd will sit on his new post effective May 1, 2013. Prior to joining Rolls-Royce Motor Cars, Shepherd was Regional General Manager for Mercedes-Benz USA, supervising the Southern Region since 2008.
He also held significant roles with Japanese carmakers Toyota and Nissan Motor Company. Shepherd has experience working in the advertising industry with Young & Rubicam and Starboard Automotive. Jolyon Nash, Director of Sales and Marketing, Rolls-Royce Motor Cars, remarked that Shepherd is “ideally positioned to extend” his expertise into the super-luxury segment in which Rolls-Royce competes, as he possesses broad experience and strong background in sales and marketing operations, dealer relations and franchise management in the luxury automotive sector.
Nash noted that the United States is the carmaker’s largest global market and they are looking forward to “maintaining and strengthening this market position.” Archibald, on the other hand, joined Rolls-Royce Motor Cars in 2002 as Regional Director for Europe and South Africa.
He was appointed as Regional Director for North America in January 2011. Nash expressed gratitude to Archibald for his “valuable contribution” to Rolls-Royce Motor Cars over the years, adding that they “wish him the very best” in his retirement.