Ernst Lieb is no longer the CEO of Mercedes-Benz USA

Article by Christian Andrei, on October 17, 2011

Although there is no official statement, it appears that Ernst Lieb is no longer the CEO of Mercedes-Benz USA. Lieb accepted this post back in 2008 and it appears that he was relieved of his duties Monday morning according to two sources. Still, it’s not clear if Lieb is leaving the company or if there is a successor for his post.

If true, we might believe that Daimler was not satisfied by the sales of Mercedes-Benz USA and it is looking for someone who might boost its biggest market.

For those who don’t know, Bmw is currently the leader in the brand in the U.S. luxury automotive sales race and its sales increased 19% last month. Daimler’s Mercedes-Benz sales increased by 9 percent to 21,649 units. Still, Bmw is the leader while Mercedes-Benz sits on the second place.

Both German carmakers are followed by Lexus, but the Japanese manufacturer is not quite happy with the September 2011 sales as its sales dropped by 12% to 14,995 units.

And the bad news continue for Mercedes-Benz as Bmw widened its sales lead for 2011 with 13% climb to 177,679. Mercedes-Benz deliveries through September increased by 6.3% to 169,862.

Mercedes-Benz recently revealed the new S-Class with its pioneering advancements in the fields of drive engineering and comfort. With these two and combined with the hi-tech technology aimed at improving safety, the new S-Class is expected to cement the company’s leading position not only as an innovation driver but to also put focus on its pioneering role to the entire auto industry.

Coming just 4 years since the W221 series was released to the market, the new S-Class, particularly the S400 HYBRID, has been fitted with the first ever standard production version of the hybrid drive powered by a lithium-ion battery. As a result, this makes the S400 HYBRID the top Mercedes-Benz model as well as the most economical luxury saloon to have a petrol engine.

Fuel efficiency is at 7.9 liters for every 100 kilometers with CO2 emissions at 186 grams for every kilometer. The new S-Class has a wide range of choices for the engine with up to 8 petrol and design engines that need a maximum of 70% less fuel. Take the S350 BlueEFFICIENCY for example, average fuel consumption is around 7.6 liters of diesel, making it the most efficient model to be part of the luxury class.

In addition, the S-Class from the company has long been known to deliver high standards when it comes to safety. In fact, the new line puts safety at a whole new level with the advanced camera systems being combined with radar-based driver assistance systems. This makes this luxury saloon truly an intelligent partner to have on the road.

Some of the safety systems fitted include the Speed Limit Assist and the Lane Keeping Assist. There is even the Night View Assist PLUS facility and the Adaptive Highbeam Assist. One feature that many will likely appreciate is the drowsiness detection ATTENTION ASSIST function.

Of course there is also the automatic crosswind stabilisation. Ever since it was released back in autumn of 2005, an estimated 270,000 units of the W221-series S-Class have been sold, making it the most successful luxury saloon in the world.

It also contributes to the success of the flagship model of the company’s line-up. For those not familiar, it was in 1951 when Mercedes-Benz started the S-Class with the model 220. Since then, the company has delivered at least 3.3 million units of this model to customers worldwide.

Topics: mercedes-benz, ceo

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