The final, customer specification of the Eterniti Artemis was recently introduced, coinciding with the opening of its first showroom in Park Royal, north west London. The Artemis is said to be the first “super SUV” that combines "supercar performance and limousine comfort", which is preferred in the central Chinese market.
The Artemis has a price tag of £210,000 (plus taxes). Eterniti is aiming this vehicle at consumers who are considering the upcoming Bentley EXP 9F, Lamborghini Urus and Maserati Kubang SUVs but don’t want the hassle of dealing with a big company.
The Artemis is available with a virtually unlimited lineup of customisation options. Eterniti said that the Artemis, which is based on a Porsche Cayenne Turbo, is the first of several models. It will launch a second Cayenne-based SUV within 12 months.
However, it hasn’t been revealed yet if this will be slotted above or below the Artemis. The launch of a supercar will come “sometime” after. Eterniti officials said that this will be created from scratch. Eterniti, which is based in London, said that China accounts for 90% of its sales. Eterniti is in the process of setting up a dealer network in the country.
It will open wholly-owned dealerships in Beijing, Shanghai and Taipei, while one will open in Hong Kong in early 2013. The company is supported by several Asian investors. The development is headed by former F1 driver Johnny Herbert. The other members include the general manager and Le Mans driver Tim Sugden. Other supporters of the project include former Jaguar XJ220 and Jaguar Group C senior engineer Alastair Macqueen, and Land Rover’s former chief interior designer Alan Mobberley.