EU competition regulators to investigate €522 million aid for Porsche Macan

Article by Christian A., on July 12, 2012

An in-depth investigation was opened by the European Commission last Wednesday on a project that produces the Porsche Macan small SUV. The EU competition regulators will be checking if this 522 million euro ($640 million) project represents an unfair advantage and violates EU state aid regulations.

The European Commission said that the investigation is required due to the high market shares of Porsche and Volkswagen.

In a statement, the EU regulator said that they will examine if the aid was necessary and proportionate to offer an incentive for the investment and whether the benefit to regional development has a more significant weight than the distortion of competition.

According to the plan, the Porsche Macan will have to start production by 2014 in Leipzig, in the east of Germany. The authorities said that they will offer 43.67 million euros and an investment premium as a direct grant.

They had informed the EU regulator about the aid they’re proposing in December 2011. Hans-Gerd Bode, a spokesman for Porsche AG, said that this probe doesn't change Porsche's plans to make the car in Leipzig.

Bode said that the construction work has already begun and so if the grant is not provided, he will have to figure out how to pay these features. Last week, Volkswagen announced that it will purchase the remaining half of Porsche it does not yet own.

The stunning, aggressive front of the Macan is a unique design factor. The huge air intakes are a signature feature of the Porsche and showcase the performance segment to which the Macan's cars usually are part of. In the Macan Turbo, design elements named as C-blades installed in the air intakes on the left and right of the car highlight the athletic appearance and give an elegant aerodynamic response.

The bonnet that goes around makes a stunning style detail, enclosing the headlamps and flowing down to the area of the wheel arches. The size of the bonnet and its accurate lines flowing to the front of the car provide the Macan a wide and strong look, while the smooth surface of the bonnet shows a neat car front. The Macan's focus on the road is surely seen on front view.

The view on the side with its athletic slightly sloping roof line makes a crisp profile and points out the active built of the car, while the stylistic lines flowing to the back of the auto emphasize the wide, carved wings. Because of the use of what’s referred to as window graphics - the corners of all glass surfaces - and the D-pillar's shape, these style lines have gained approval of the 911's design.

Another design highlighted on the side view, and another method for customizing the car, are the sideblades below the back and front doors - actively built inserts that are offered optionally in various materials. The style of these sideblades is somewhat similar to the 918 Spyder's lower door seams, like the entry guard at the front door. When mixed with the elegant door handles, this creates a narrow illusion of the doors and the sides particularly making them seem more athletic and streamlined.

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