European Ford customization program a massive hit

Article by Christian A., on August 29, 2010

Capitalizing on the European buyers' inclination towards customizing their rides, Ford's highly personalized accessory program is now getting a revamp.

The service caters to the Mondeo, Focus, Galaxy, Ka, Fiesta, S-MAX, and Kuga models. Executives in Europe have reported a high take rate for the brand's top echelon Ghia and Titanium trim levels.

Oval Blue records reveal that a third of all new Focus buyers have opted for the interior and exterior packs, while Mondeo and S-Max customers have checked off the option box in 55% and 60% of new buys, respectively.

For the interior, options are available for color, texture, and pattern choices. Exterior arrangements can include aerodynamic enhancements, unique paintjobs, and sticker packs.

You can also opt for the 'Individual' label of accessories that brings features not usually associated with the vehicle in question.

Ford said that its leather factories are producing at full speed to keep up with demand. Approximately 45,000 consumers have bought into the program that includes 'Luxury' and 'Lifestyle' categories.

Now there are calls for Ford to bring its highly personalized accessory program to the US as well, do you think it would reap as much, if not more, success?

Topics: ford, europe

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries