Expanded model offerings to lead to profit gain at Mercedes-Benz

Article by Christian A., on April 10, 2014

An expansion of Mercedes-Benz model offerings will allow luxury car maker to trounce sales growth at rivals and hike operating profit “significantly” in 2014, Daimler AG chief executive Dieter Zetsche remarked at the annual shareholders meeting. He said that Daimler is seeking to gain new customers by entering new segments for Mercedes-Benz.

Zetsche has vowed that the Mercedes will surpass current No. 1 BMW and No. 2 Audi in deliveries by 2020 by introducing 30 new models, a dozen of which having no predecessor. Daimler disclosed in February plans to invest around EUR21.8 billion ($30 billion) for vehicle development and production capacity in the next two years, including at its heavy-truck operations.

BMW took the global luxury car sales crown from Mercedes in 2005. It is currently bidding to protect its lead, eyeing to deliver 2 million vehicles this year. Audi, meanwhile, overtook Mercedes as No. 2 in 2011. It has also outlined plans to surpass BMW by 2020.

Mercedes-Benz posted a 13-percent leap in deliveries in March to 158,523 vehicles, a new monthly record for the brand. Its sales performance was driven by a 78-percent jump in deliveries of its S-Class sedan and a 26-percent surge for compact models.

Mercedes’ GLA sport-utility vehicle also became the fourth model in the segment’s lineup. On the other hand, BMW grew 17 percent in the month to 186,126 deliveries while Audi gained 15 percent to 170,450 sales. All carmakers posted their highest monthly sales figures and are eyeing to log record annual sales in 2014. [source: BusinessWeek]

Topics: mercedes-benz

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries