Eyebrows raised over $75,995 sticker price of Cadillac ELR

Article by Anita Panait, on October 22, 2013

The Cadillac ELR coupe will have a sticker price of $75,995, including shipping, when it becomes available for sale in January 2014. The plug-in hybrid’s hefty price is more than twice that of the Chevrolet Volt, which shares the same underpinnings and powertrain. But it seems that many customers might not be willing to pay the ELR’s sticker price.

For instance, 85 percent of those who were polled about the luxury coupe’s price on AutoBlog said the ELR is too expensive. Almost 17,000 responses were gathered. A visitor to Autoweek's Web site remarked the ELR is already equivalent to a Volt plus a CTS Coupe. A reader on autonews.com raised the question: "Are they planning to sell these things direct like Tesla since no dealer in their right mind would stock one?" 

A Cadillac spokesman, however, said the ELR’s sticker price reflects its “specialty nature” -- “a unique car in terms of its very dramatic design, advanced technology, luxury appointments and more than 300 miles of range."

He noted that there is no luxury coupe that offers those attributes and features like the Cadillac ELR. AutoPacific analyst Dave Sullivan wrote on Facebook the ELR’s MSRP is “a bit of a shocker,” remarking that most of the units will likely end up as leases. He added that customers will likely feel “getting a great deal with their monthly lease payment."

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