F-series sales drop 4% August 2014 as Ford starts changeover to new model

Article by Christian Andrei, on September 5, 2014

Ford saw the sales of its F-series fall 4 percent to 68,109 units in August as it commences its shutdown and changeover to the aluminum-bodied 2015 F-150. The carmaker posted just a very slight jump in sales in August 2014, with Ford and Lincoln brands selling 221,373 units, compared to 220,404 vehicles in the same month in 2013.

John Felice, Ford vice president of US marketing, sales and service, remarked that lower F-series and lower daily rentals will affect the company’s sales for the rest of 2014. He, however, noted the smooth changeover at Ford’s Dearborn Truck Plant, as workers started removing old equipment from the body shop in late August to prepare for the installation of new machinery for aluminum production.

Ford has already assured dealers that they will have enough supply by the end of 2014. Ford dealers currently have a 111-day supply of F-150s. Despite the changeover to aluminum, Felice is still confident that the F-series will still be No. 1 pickup, noting that with a commanding lead over its rivals, Ford is on pace to grab the crown for the 38th straight year.

He disclosed that the carmaker had planned well “on inventory levels to go through the changeover. For the month of August, sales of the Fusion sedan surged 20 percent to 29,452 units while the Escape compact crossover jumped 9 percent to 28,996.

The Explorer also climbed 25 percent to 17,748 units but the Edge dipped 24 percent, as Ford prepares to launch redesigned 2015 model early next year.

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