F-series sales drop 4% August 2014 as Ford starts changeover to new model

Article by Christian A., on September 5, 2014

Ford saw the sales of its F-series fall 4 percent to 68,109 units in August as it commences its shutdown and changeover to the aluminum-bodied 2015 F-150. The carmaker posted just a very slight jump in sales in August 2014, with Ford and Lincoln brands selling 221,373 units, compared to 220,404 vehicles in the same month in 2013.

John Felice, Ford vice president of US marketing, sales and service, remarked that lower F-series and lower daily rentals will affect the company’s sales for the rest of 2014. He, however, noted the smooth changeover at Ford’s Dearborn Truck Plant, as workers started removing old equipment from the body shop in late August to prepare for the installation of new machinery for aluminum production.

Ford has already assured dealers that they will have enough supply by the end of 2014. Ford dealers currently have a 111-day supply of F-150s. Despite the changeover to aluminum, Felice is still confident that the F-series will still be No. 1 pickup, noting that with a commanding lead over its rivals, Ford is on pace to grab the crown for the 38th straight year.

He disclosed that the carmaker had planned well “on inventory levels to go through the changeover. For the month of August, sales of the Fusion sedan surged 20 percent to 29,452 units while the Escape compact crossover jumped 9 percent to 28,996.

The Explorer also climbed 25 percent to 17,748 units but the Edge dipped 24 percent, as Ford prepares to launch redesigned 2015 model early next year.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries