Soon, customers in the United Kingdom will not be able to buy a Chrysler-branded vehicle in showrooms. Fiat Chrysler Automobiles has decided to end sales of Chrysler cars in the UK to concentrate on the Jeep brand. The carmaker currently sells the Chrysler 300C sedan and Voyager large minivan in the UK. It is also selling the Lancia Delta compact and Ypsilon subcompact cars that are rebadged as Chryslers.
Chrysler saw its sales drop 21 percent in the UK in 2014 to just 1,982 vehicles – most of which were Ypsilons -- according to data from the UK’s Society of Motor Manufacturers and Traders. FCA is expecting to sell 10,000 Jeeps in the UK in 2015, including 7,000 new Renegade subcompact SUVs.
Jeep saw its sales in the UK surge 75 percent to 3,909 units last year. The UK and Ireland were the only markets in Europe where Lancias were rebadged as Chryslers.
FCA will also stop selling Chryslers in Ireland. In 2014, FCA chief executive Sergio Marchionne disclosed that the carmaker will stop selling the Lancia brand in Europe except Italy, where the Ypsilon remains a hot item.
According to FCA, it will continue to cover specific customer orders in the UK for the Ypsilon until 2017. Lancia sold 61,483 Ypsilons in Europe in 2014, majority of which were in Italy.