February sales at Hyundai and Kia jump 7% in the US

Article by Andrew Christian, on March 6, 2015

South Korean carmakers Hyundai and Kia logged 7-percent surge in sales in February in the United States, faring good on a slightly weaker-than-expected month for car sales. Bob Pradzinski, vice president of national sales for the Hyundai division, attributed the surge to a strengthening economy – fast-growing consumer spending and confidence – that offset the harsh winter weather.

Leading the charge are the Sonata midsize sedan (plus 25 percent to 13,987 units) and the Genesis family (up 74 percent to 2,793 units). Kia, meanwhile, posted a 6.8-percent rise in February sales thanks to strong demand for family haulers.

For instance the newly redesigned Sedona minivan while up almost four times to 2,362 units, while the Sorento crossover grew 18 percent to 8,518 units. Other strong gainers in February include Mitsubishi and Mini.

The Japanese carmaker posted a 26-percent jump in sales in February, while Mini logged a 51-percent gain. Mitsubishi’s gains were led by the Mirage, which sales grew 67 percent to 1,863 units.

According to Mitsubishi, February marked the best month of sales for the Mirage subcompact since it was launched in the US in 2013. “Our dealers are seeing increased traffic, posting strong sales with our core models,” said Don Swearingen, executive vice president at Mitsubishi Motors North America.

On the other hand, Mazda experienced a 5.4-percent gain in February sales, most of which were from the Mazda3 compact car that leaped 22 percent to 8,874 units. The carmaker also logged a 28-percent jump in sales of the Mazda6. It, however, posted a 20-percent plunge in the sales of the CX-5 crossover.

Topics: hyundai, kia, sales

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