Ferrari announces 5-year business plan, will launch new model every year

Article by Andrew Christian, on May 6, 2014

As you may know already, Ferrari is owned by Fiat Chrysler, which means that the Italian brand known for its red supercars also revealed its five-year business plan. First of all, the company announced that it will continue to limit its global sales to 7,000 units every year and what’s more interesting is that also every year we will see a new vehicle.

The current models, 458, California, F12berlinetta and the FF will continue through 2018. LaFerrari is already sold out. Ferrari will keep every model for four years and after this period it will roll out the “M” versions. For those who don’t know, “M” is an abbreviation of modificato, the Italian for modified.

The bad news is that Ferrari didn’t announce any new models, which means that we will still be surprised when the supercars will make their debut. Sergio Marchionne said that the 7,000 unit limitation of Ferrari is willful and intended limitation.

He also added that if they wanted, they could ramp up production by 50 percent to 10,500 units and still sell all of the vehicles. The Formula 1 investments will continue too, as Ferrari will still spend lots of money there.

Topics: ferrari, plan

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