Ferrari at the 2012 Pebble Beach Concours d’Elegance

Article by Anita Panait, on August 18, 2012

Ferrari is holding a series of exclusive events at Pebble Beach, California, where the Concours d’Elegance is currently ongoing. One of these exclusive events is the unveiling of the Ferrari F12berlinetta. The F12berlinetta is considered as the world’s most powerful 12-cylinder and is widely acclaimed not only for its style, handling and performance, but also for its high power outlet and reduced emissions and consumption.

Another event at Pebble Beach is the handing over of the first Tailor Made car in the USA, the FF. The FF was personalised by the British golfer Ian Poulter, taking advantage of Ferrari’s innovative personalisation programme.

The car sports a triple-layer “Sabbia” livery with an interior of black Poltrona Frau leather with tartan pattern, reflecting the characteristic of Poulter’s next clothing line collection. The boot in carbon fibre and high-tech fabric carries some semblance to the world of golf, and some details like the tartan were used for the first time in a car.

Poulter will be receiving his personalised FF in an evening event to be graced by Ferrari chief executive Amedeo Felisa. Ferrari is also set to participate in other events at the Pebble Beach festival.

The traditional auction at Pebble Beach will banner several Ferrari cars. The Gooding & Co auction catalogue will be carrying a 1973 365 Daytona Spider certified by Ferrari Classiche; the 1960 250 California Spider Competizione passo lungo; and the 1955 857 Sport, which was once fell in the hand of artist Andy Warhol. It is expected that these Ferrari cars could fetch $10 million or more.

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