Ferrari celebrates its 20th anniversary in China with 250,000 people

Article by Christian Andrei, on November 26, 2012

At the closing event for the 20th anniversary of Ferrari’s presence in China, a parade was witnessed by hundreds of thousands of onlookers who waited along the streets of Guangzhou in the south of China. This event concludes 11 months of celebrations. Ferrari’s Chairman, Luca di Montezemolo, arrived to join in the event.

In the morning, he met with the Chinese media on the first press day of the Guangzhou Auto Show. Montezemolo talked about how important the market in China is for the company. Alongside Germany, Greater China has recently turned into the automaker’s second most important market. Its sales in the country have reached more than 700 units with a network that consists of 25 dealerships.

More than 130 Ferraris joined the parade, the largest ever seen in China. A new version of the 458 Italia was one of the highlights of the parade. It will be offered as a limited edition series for the Chinese market. It is finished in a special Rosso Marco Polo and makes use of characteristic Chinese elements. “It has been a marvellous day of celebrations,” commented Luca di Montezemolo,“with many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari.”

Topics: ferrari, china

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