Ferrari celebrates its 20th anniversary in China with 250,000 people

Article by Christian A., on November 26, 2012

At the closing event for the 20th anniversary of Ferrari’s presence in China, a parade was witnessed by hundreds of thousands of onlookers who waited along the streets of Guangzhou in the south of China. This event concludes 11 months of celebrations. Ferrari’s Chairman, Luca di Montezemolo, arrived to join in the event.

In the morning, he met with the Chinese media on the first press day of the Guangzhou Auto Show. Montezemolo talked about how important the market in China is for the company. Alongside Germany, Greater China has recently turned into the automaker’s second most important market. Its sales in the country have reached more than 700 units with a network that consists of 25 dealerships.

More than 130 Ferraris joined the parade, the largest ever seen in China. A new version of the 458 Italia was one of the highlights of the parade. It will be offered as a limited edition series for the Chinese market. It is finished in a special Rosso Marco Polo and makes use of characteristic Chinese elements. “It has been a marvellous day of celebrations,” commented Luca di Montezemolo,“with many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari.”

Ferrari F12berlinetta paves the way for a new generation of 12-cylinder Ferraris through a car that delivers revolutionary performance from an outstanding new engine as well as boasts unrivaled handling, innovative design, and superior aerodynamics.

Every time the Italian carmaker unveils a new 12C sports car since 1947, there is something magical that takes place. It may be because of the fact that its very first car, which is the 125 S, was a 12-cylinder itself, or it may be because the purists consider the 12c as the best engine size there is. In fact, there have been several 12C models built at Maranello, Italy, that went down in the automotive history’s annals because of the results they have delivered and their technological prowess.

For instance, there’s the 1953 375 America, whose engine was directly derived from the F1 single-seater, and there’s the 1960s 250 GTO, which was the perfect blend of performance and styling. Of course, there’s no forgetting the 1969 365 GTB4, which was better and simply known as the Daytona, which boasted a brilliantly balanced architecture and which delivered absolute and unique driving emotions. All these cars and engines are sought after by avid collectors from all over the world and each one of these represented a major leap forward for its generation at the time it came out.

This story goes on with the F12berlinetta, which isn’t just the latest mid-front 12c model but is also the first in an entire new generation of this vehicle type. In fact, the F12berlinetta is the most high-performance car ever built by Ferrari yet it still combines benchmark efficiency with extreme performance effortlessly, delivering reduced fuel consumption as well as emissions levels that are 30% lower compared to that of the previous generation.

For the F12berlinetta, the challenge for Ferrari’s team of technicians and engineers was to come up with a front-engine car that delivers blistering performance while still giving you the same involvement and driving pleasure at lower speeds. Needless to say, this is a difficult task as it meant improving on the 599 GTB Fiorano’s design. The 599 GTB Fiorano is considered to be the most beautiful Ferrari that ever came into existence. However, the team’s commitment and determination were able to produce a car that sports an exceptional new 740-horsepower mid-front V12 engine delivering 690 Nm of torque.

Topics: ferrari, china

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