Ferrari Chinese sales boosted by women, report says

Article by Christian Andrei, on August 29, 2010

Women in China are purchasing Ferraris four times greater than their Western counterparts. In 2009, 220 Ferraris were sold in China, 44 of which were bought by women.

This represents 20% of the total sales, as compared to 5% elsewhere. Ferrari CEO, Amedeo Felisa, calls this amazing. In an interview with GoAuto, Felisa said that 20% of the buyers here are women, compared to less than 5% in the rest of the countries.

Felisa pointed out that the customers who buy Ferraris in China are 10 years younger on average than European customers. He thinks that it's because many women in China are running businesses and they can certainly afford this type of car.

Felisa added that it still came as a surprise for them since they didn't think that the car would appeal that much to women. He also believes that it could be a reflection of the business condition in China.

Because of the emerging sales in China, Ferrari was shielded from the economic difficulties in the North American and European markets that were actually dropping even before the global crisis.

Ferrari sought to honor the Chinese market by deciding to launch the 599 GTO at the Beijing motor show. Last year, Ferrari was the only sporty brand to continue to grow in the Asia-Pacific.

About 500 cars were sold last year in the Asia-Pacific. The biggest market was China, including Taiwan and Hong Kong. Over 220 cars were sold via 10 China dealerships, 150 units sold in Hong Kong and 50 cars in Taiwan.

Topics: ferrari, china, sales

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