Ferrari expects to make another sales record this year

Article by Christian A., on August 28, 2012

Although car sales are not seeing their best moments, supercars market continues to be an attraction for the wealthy buyers. Despite the debt crisis in Europe, fears of a new recession in the United States and a small slowdown in China, Ferrari is confident that it will see a new record in terms of sales this year. Ferrari Chairman Luca Cordero di Montezemolo told Automotive News Europe that the company is on track to make another record this year.

Back in 2011, Ferrari sold 7,195 vehicles and made an operating profit of 321 million euros. In the first six months of the year, Ferrari sold 3,664 vehicles, which translates into a 7 percent increase compared with the first six months of 2011.

Ferrari’s sales increased by 66 percent in the first half for the V12-powered models and the company expects to achieve record profits in 2012 despite the fact that it made a significant investment in a new engine for its F1 team. As you may know already, Ferrari revealed few months ago the F12 Berlinetta, the so-called “quintessential Ferrari".

Priced at 274,400 euros, this model will go on sale in September in Europe while the United States market will see it in March 2013. This model is powered by a 6.3-liter naturally-aspirated V12, delivering 740 hp and 690 Nm of torque. With these numbers, the F12 Berlinetta hits 100 km/h (62 mph) in 3.1 seconds and 200 km/h (124 km/h) in 8.5 seconds.

Built by the creative engineers of Ferrari together with Pininfarina, the F12berlinetta achieves a perfect combination of elegance and aerodynamic efficiency that is common among the front-engined V12 models of Ferrari. The collaborative work resulted to a modern Ferrari that’s extremely aerodynamic yet stylish: a typical trait of all Prancing Horse vehicles.

The F12berlinetta is also designed with sleek coupe lines and sculpted flanks that allow the air to freely flow from the bonnet. By decreasing the volume between the central bonnet bulge and the wings, it also creates a dual aerodynamic channel that passes between the base of the A-pillar and the anterior wheel arch, thus lightening and lifting the car’s appearance.

In order to cool the V12 engine, the face of the car is designed with a dominating grille that invites air in. Both sides of the grille are also designed with guide vanes that are electronically-controlled to prevent the brakes from heating. This innovative aerodynamic technology cuts the drag and ensures optimal brake cooling. The rear end of the F12berlinetta also combines two upright fences of the back diffuser. Its original T-shape also integrates two circular LED tail-lights with the iconic F1 rear fog light.

Topics: ferrari, sales, record

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