Ferrari “gives” some 458 Italia donuts to its 8 million Facebook fans

Article by Christian Andrei, on May 3, 2012

Ferrari is celebrating the fact that its Facebook page has passed eight million fans a few days ago. Well, it doesn’t take much to understand why. The brand is the top player in the automotive sector and is the most famous one in its class. To thank its fans, Ferrari made a special video of the 458 Italia. The figure 8,000,000 was drawn on the steering pad at the Fiorano race track, which was dedicated to all of the fans.

Ferrari also holds the No. 1 position at Google network G+. It has more than half a million fans. This number has increased by ten times in the first quarter of 2012.

At Weibo (one of the most relevant social network in China), the Ferrari brand became the most popular brand in its segment even when it hasn’t been long since it entered the site. Ferrari has proven just how popular its road cars, as well as racing cars, are around the world. Ferrari’s fans aren’t concentrated in traditional markets like the USA, Great Britain, Italy and Spain, but so many of them are in emerging countries like India and Brazil, even as far as Maranello, Tonga, Samoa, and Vanuatu, as well as the Afghanistan and Libya, and Iran.

If you want to say how much you love (or hate) Ferrari, you could air it out on any of its four different Twitter accounts -@insideferrari for the activities of the Scuderia, @ferrariraces for the Ferrari Challenge single-marque championship, @insideFDA for the Ferrari Driver Academy and @ferrarimagazine for the official magazine. The official Ferrari channels prove how sincere the brand is to have direct contact with its fans everywhere.

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