The most powerful brand in the world is Ferrari, according to the Global 500 survey, which analyzes the major companies’ financial and brand performance. Ferrari, which is a property of Italian automaker Fiat, was given the highest brand rating even as it is smaller and less valuable than its rivals. Ferrari is a global automaker and has done better than much bigger automakers like BMW, Volkswagen and Audi.
The brand value can be determined by examining the following factors: revenue, margins, revenue per customer, advertising and marketing expenses. Ferrari does exceptionally well in major aspects like loyalty and brand affection but it can’t really go up against larger multi-nationals when it comes to size. For the first ninth months of last year, Ferrari posted a 7.6% climb in net profits, increasing its profits to £131.4 million.
The company recorded a total turnover of £1.52 billion. There were no other automakers in the top 5 brands. Second to fifth places went to the following: Google, Coca-Cola, PwC and Hermes. According to Ferrari chairman Luca di Montezemolo, he takes pleasure from topping this list, where he beat several of the most popular companies in the world. He also took this chance to thank the “exceptional” people who built these amazing products.