Ferrari is the most powerful brand in the world

Article by Christian A., on February 19, 2013

The most powerful brand in the world is Ferrari, according to the Global 500 survey, which analyzes the major companies’ financial and brand performance. Ferrari, which is a property of Italian automaker Fiat, was given the highest brand rating even as it is smaller and less valuable than its rivals. Ferrari is a global automaker and has done better than much bigger automakers like BMW, Volkswagen and Audi.

The brand value can be determined by examining the following factors: revenue, margins, revenue per customer, advertising and marketing expenses. Ferrari does exceptionally well in major aspects like loyalty and brand affection but it can’t really go up against larger multi-nationals when it comes to size. For the first ninth months of last year, Ferrari posted a 7.6% climb in net profits, increasing its profits to £131.4 million.

The company recorded a total turnover of £1.52 billion. There were no other automakers in the top 5 brands. Second to fifth places went to the following: Google, Coca-Cola, PwC and Hermes. According to Ferrari chairman Luca di Montezemolo, he takes pleasure from topping this list, where he beat several of the most popular companies in the world. He also took this chance to thank the “exceptional” people who built these amazing products.

Topics: ferrari

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries