Ferrari is the most powerful brand in the world

Article by Christian A., on February 19, 2013

The most powerful brand in the world is Ferrari, according to the Global 500 survey, which analyzes the major companies’ financial and brand performance. Ferrari, which is a property of Italian automaker Fiat, was given the highest brand rating even as it is smaller and less valuable than its rivals. Ferrari is a global automaker and has done better than much bigger automakers like BMW, Volkswagen and Audi.

The brand value can be determined by examining the following factors: revenue, margins, revenue per customer, advertising and marketing expenses. Ferrari does exceptionally well in major aspects like loyalty and brand affection but it can’t really go up against larger multi-nationals when it comes to size. For the first ninth months of last year, Ferrari posted a 7.6% climb in net profits, increasing its profits to £131.4 million.

The company recorded a total turnover of £1.52 billion. There were no other automakers in the top 5 brands. Second to fifth places went to the following: Google, Coca-Cola, PwC and Hermes. According to Ferrari chairman Luca di Montezemolo, he takes pleasure from topping this list, where he beat several of the most popular companies in the world. He also took this chance to thank the “exceptional” people who built these amazing products.

Topics: ferrari

If you liked the article, share on:

Comments

Recommended

Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries