Marco Mattiacci, Ferrari North America's chief executive officer, has been honored as the 2012 Automotive Executive of the Year. He was recognized for the company's ground-breaking marketing as well as the sharp focus on ownership experience, customer satisfaction and brand integrity, according to the award program's executive director Robert Djurovic.
Djurovic related that since Mattiacci takes hold of the automaker's operations in North America, the CEO has boosted sales in the region by 20%. This region includes South, North and Central America. Djurovic further stated that the "impressive" growth has enabled the automaker to maintain its top post in the "ultraexclusive, yet increasingly competitive segment" of the worldwide luxury automotive industry.
Mattiacci has been working in Ferrari for at least a decade already. In January 2010, he became Ferrari North America's chief executive officer after being the Ferrari Asia Pacific CEO for three and a half years. Prior to his CEO post in the company's Asia Pacific operations, he was vice president of marketing and sales at Ferrari North America.
The awarding will be held in an invitation-only event at the Detroit Athletic Club on April 20. Since 1964, the recognition has been given to honor excellence in industry leadership. Among the individuals who had received the award are Alan Mulally, Jim Press, Jim O'Sullivan, Dieter Zetsche, Bill Ford Jr., Rick Wagoner, Henry Ford II, Lee Iacocca and Bob Lutz, among others. The nominating committee is composed of auto industry media members, supplier CEOs and analysts.