Ferrari has announced the opening of a new showroom owned by dealership Stratstone Manchester in Wilmslow. This dealership is the first one in the north west of England to showcase the company's new Corporate Identity and has full facilities for sales and after-sales operations. Wilmslow was chosen as the location of the new showroom because it is where Stratstone Manchester is closer to their current client base and core demographic.
The company's new Dealership Corporate Identity was first launched in 2010.
Stratstone Manchester was also the first to represent the brand's new CI. Regional Manager Matteo Torre for Ferrari North Europe stated that the company's new brand identity is designed to give a welcoming environment for clients, who can unwind and enjoy the purchase and ownership experience. He further stated that the company is dedicated in giving the highest level of customer care.
Moreover, he shared that the company has many "enthusiastic clients" in the Wilmslow area whose experience with the brand will be enhanced by the facilities in the newly opened showroom, which has a complete “Atelier”, copied from the factory in Maranello, where clients can customize their new Ferrari.