Ferrari opens new showroom in Wilmslow

Article by Christian Andrei, on September 30, 2011

Ferrari has announced the opening of a new showroom owned by dealership Stratstone Manchester in Wilmslow. This dealership is the first one in the north west of England to showcase the company's new Corporate Identity and has full facilities for sales and after-sales operations. Wilmslow was chosen as the location of the new showroom because it is where Stratstone Manchester is closer to their current client base and core demographic.

The company's new Dealership Corporate Identity was first launched in 2010.

Stratstone Manchester was also the first to represent the brand's new CI. Regional Manager Matteo Torre for Ferrari North Europe stated that the company's new brand identity is designed to give a welcoming environment for clients, who can unwind and enjoy the purchase and ownership experience. He further stated that the company is dedicated in giving the highest level of customer care. 

Moreover, he shared that the company has many "enthusiastic clients" in the Wilmslow area whose experience with the brand will be enhanced by the facilities in the newly opened showroom, which has a complete “Atelier”, copied from the factory in Maranello, where clients can customize their new Ferrari.

Press Release

FERRARI ANNOUNCES THE OPENING OF STRATSTONE MANCHESTER’S NEW SHOWROOM IN WILMSLOW

Ferrari is pleased to announce the opening of Stratstone Manchester’s new showroom in Wilmslow. Stratstone Manchester is the first dealership in the north west of England to display Ferrari’s new Corporate Identity and has a full sales and aftersales facilities. Wilmslow was selected as the location of the new showroom as it brings Stratstone Manchester closer to their existing client base and core demongraphic.

Ferrari’s new Dealership Corporate Identity was first introduced in 2010 and Stratstone Manchester is the first dealership in the north west of England to represent the new CI of the brand. Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the new showroom opening here in Wilmslow as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the new facilities we are opening here today.”

The new state of the art showroom also features a fully-detailed “Atelier”, modelled on the one at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari.

James Brearley, Managing Director of Stratstone, commented: “We are proud to be representing Ferrari in Wilmslow and this new dealership reflects our passion and commitment to the brand and the ideals that it represents. Following ten years in the city centre of Manchester, we are excited about our new location, which sees us move closer to our client base. We look forward to welcoming Ferrari owners and potential owners to experience our new showroom for themselves.”

Topics: ferrari, uk, showroom

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