Ferrari opens Pit Stop at Volcano Buono service center

Article by Christian Andrei, on December 18, 2010

The Ferrari brand has recently opened a new store called the Ferrari Pit Stop in a volcano. Located in Nola, at the Volcano Buono service centre, the store is quite close to Mount Vesuvius.

This service centre measures 40 meters in height with a surface of 500,000 square meters. The building has a cone shape that reminds visitors of the Mount Vesuvius.

The new store covers 900 square meters on one floor. The store itself is already a huge treat as it boasts a special design, introducing customers to a world that uses a Ferrari racing design.

Boxes used by the F1 team for Grand Prix trips are used as furniture. Its walls are covered in perforated plates.

The store offers a “Fan Collection” of clothes and accessories for men, women and children, models of Ferrari cars from all ages, as well as hi-tech devices. Customers will surely enjoy the replica pit that is occupied by the Ferrari Virtual Academy racing simulator.

Ferrari describes this store to be a new concept that embraces challenges and triumphs of more than 60 years, “inflaming the passion and the legend of Ferrari.” Fans are also expected to appreciate the mega-screen in the shop, where they can watch the Grands Prix and the team's events live.

Topics: ferrari

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