The Ferrari brand has recently opened a new store called the Ferrari Pit Stop in a volcano. Located in Nola, at the Volcano Buono service centre, the store is quite close to Mount Vesuvius.
This service centre measures 40 meters in height with a surface of 500,000 square meters. The building has a cone shape that reminds visitors of the Mount Vesuvius.
The new store covers 900 square meters on one floor. The store itself is already a huge treat as it boasts a special design, introducing customers to a world that uses a Ferrari racing design.
Boxes used by the F1 team for Grand Prix trips are used as furniture. Its walls are covered in perforated plates.
The store offers a “Fan Collection” of clothes and accessories for men, women and children, models of Ferrari cars from all ages, as well as hi-tech devices. Customers will surely enjoy the replica pit that is occupied by the Ferrari Virtual Academy racing simulator.
Ferrari describes this store to be a new concept that embraces challenges and triumphs of more than 60 years, “inflaming the passion and the legend of Ferrari.” Fans are also expected to appreciate the mega-screen in the shop, where they can watch the Grands Prix and the team's events live.