Ferrari planning more hybrid models, CEO Luca di Montezemolo says

Article by Christian Andrei, on August 21, 2013

It appears that LaFerrari will not be the only hybrid model produced that the well-known Italian manufacturer as Ferrari plans to build mode hybrid vehicles. Chairman Luca Cordero di Montezemolo said he doesn’t believe in electric cars, but strongly believes in hybrids. Still, Ferrari also looks to expand its sales beyond vehicles such as licensing merchandise with its prancing-horse logo.

Earnings at Ferrari in the second quarter were helped from product licensing and car customization. Ferrari introduced the Pr1ma clothing lines, with products such as 1,500 euro leather jackets. At the 2013 Frankfurt Motor Show, Ferrari will bring the 458 Speciale, a hardcore version of the 458 Italia.

Delivering 605 hp, the Ferrari 458 Speciale is the most aerodynamically efficient production car ever from the Italian manufacturer and is able to hit 100 km/h (62 mph) in just 3 seconds.

According to Montezemolo, Ferrari will also reduce deliveries by 400 cars this year, to about 6,900 vehicles. Asked if Ferrari is planning more hybrid models, Luca di Montezemolo said that the answer is yes, but without exceeding what customers want.

Topics: ferrari, hybrid, ceo

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