Ferrari starts offering personal touches such as cashmere-covered seats and gold-colored exteriors

Article by Christian Andrei, on October 26, 2011

For those customers who don’t find ‘ordinary’ cars such as the Ferrari 599 GTB too attractive, the Italian manufacturer has now begun offering personal touches like cashmere-covered seats and gold-colored exteriors. With this new personalization programme, the Prancing Horse will also add 20 percent to 60 percent to the price of a car.

"The exclusivity of the materials and the service level we provide call for a different price," said Nicola Boari, Ferrari's head of product marketing. "The customer has a car that is 100 percent unique because it reflects his choices."

Due to the market conditions, Fiat is betting on Ferrari in order to get some more cash and it expects its supercar unit to record an operating profit equivalent to 16.6 percent of sales in the third quarter, thanks to markets such as Brazil.

Ferrari FF Neiman Marcus Edition is the perfect example of what a personalization programme can do for a sports car. As you may know already, the FF is with $75,000 more expensive than the standard Ferrari FF, which carries a price tag of $300,000. Still, this limited edition will be produced in just 10 units.

The Ferrari FF is powered by a mid-front V12 engine while the 458 Italia comes with the HELE (High Emotions Low Emissions) System that reduces carbon dioxide emissions to just 275 g/km. The heavily anticipated Ferrari FF marks the carmaker’s latest and revolutionary interpretation of the Grand Tourer theme. Tagged as the first Ferrari with a four-wheel drive system, the Ferrari FF seamlessly fuses extreme sports car performance with the versatility and functionality of a genuine GT.

Boasting of a very innovative design, the new Ferrari FF is laden with several advancements including that of its powerplant. It is powered by a GDI V12 – paired with a seven-speed F1 dual-clutch transmission – that could provide up to 660 CV of output at 8,000 rpm, and up to 683 Nm of torque at 6,000 rpm. Remarkably, this V12 engine on the Ferrari FF offers 500 Nm at just 1,000 rpm, thereby allowing the four-seater to perform like an extreme sports car.

In fact, it allows the Ferrari FF to accelerate from zero to 100 km/h sprint in just 3.7 seconds and reach a top speed of 335 km/h. Even with this amount of power, the new Ferrari FF consumes less fuel and emits less carbon dioxide. Partly thanks to the HELE System that incorporates Stop&Start technology, the Ferrari just consumes 15.4 liters of fuel per 100 km and emits 360 grams of carbon dioxide per km (minus 25 percent compared to the previous V12 engines).

Fitted with Ferrari's patented 4RM four-wheel drive system, the Ferrari FF could perform exceptionally even on terrains with very low grip coefficients. While torque is still provided to the rear wheels, the system PTU (Power Transfer Unit) sends the necessary amount to the front wheels on low grip surfaces.

Since all the dynamic vehicle controls like the PTU, E-Diff and F1-Trac are integrated into a single CPU, the Ferrari FF could intelligently distribute torque individually to each of the four wheels.

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