Ferrari World Abu Dhabi unveiled to the press, looks amazing

Article by Christian Andrei, on October 29, 2010

Abu Dhabi is now host to the Ferrari World theme park -- a world-class entertainment and leisure facility that is now drawing hordes after hordes of tourists and locals alike who are keen on experiencing the park’s amazing attractions and exhibits. According to Ferrari Chairman Luca di Montezemolo, the park was four years in development.

Two years were spent conceptualizing what is now one of the premier attractions in the Middle East. Even Montezemolo described the idea as initially “ambitious,” but they pulled it off. Construction for the park commenced and went without any stops in the two years before its soft launch to the international media.

When you step into Ferrari World, you’ll find exhibits and attractions that exhibit Ferrari’s heritage and its commitment to continuing development of racing technology. Visitors can see Ferrari’s GT road cars and racing cars, as well as take a glimpse of the culture in Italy that is deeply embedded in the company.

With the Ferrari World theme park, visitors can understand more of the heritage, the history and the passion that go behind the company’s every endeavor in developing monster racers and road-legal supercars. Everyone will love the theme park, not just car enthusiasts, as the theme park has attractions that are designed for a wide range of audiences across all ages.

Montezemolo, who spoke during the international press preview of the theme park, described the theme park as their way of trying to bridge the cultural gap between Italy and the United Arab Emirates.

Montezemolo also thanked Sheikh bin Zayed Al Nahyan, King of Abu Dhabi and Crown Prince Sheikh Mohammed bin Zayed Al Nahyan for giving their support to Ferrari World from the development to the actual implementation of the theme park’s concept.

The Ferrari executive also expressed condolences on behalf of the car maker on the death of Sheik Saqr bin Mohammed Al-Qasimi, Emir of Ras al-Khaimah. As a sign of sympathizing with the UAE’s mourning of their great leader, Ferrari postponed the soft opening of the theme park to the general public.

Press Release

Montezemolo “Today a dream comes true” – Ferrari World Abu Dhabi press preview

Ferrari World Abu Dhabi, the first ever theme park dedicated to the Prancing Horse, was presented this afternoon as a preview exclusively to the international press. Today’s planned soft opening to the public was put back to a future date to be decided in sign of mourning for the passing away of Sheik Saqr bin Mohammed Al-Qasimi, Emir of Ras al-Khaimah.

“First of all I would like, on behalf of both myself and everyone at Ferrari, to express our sincere condolences to the government and the population of the United Arab Emirates for their tragic loss,” – said the Chairman of Ferrari, Luca di Montezemolo. “Then I would like to thank the nation and all those who made it possible to make this dream – a unique theme park dedicated to the world of Ferrari – a reality. Congratulations to everyone involved.”

“The park just 4 years ago was a project, an idea, maybe even a too ambitious idea, is now a fantastic reality. Everyone at Ferrari is grateful to the people who have worked without rest for the last two years to make it happen.

Abu Dhabi is a great city that constantly looks to the future, and we are very proud of our partners who share with Ferrari the same passion, the same vision, the same will to go beyond.

This park combines innovative technology and tradition, it is dedicated not only to Ferrari fans and car enthusiastic, but to the whole family; there are attractions for kids, men and women. It has also the real touch of Ferrari: how things really are for us, with our exclusive GT road cars and racing cars, but also our history and our cultural background. Something else that was crucial for us was for the Park to be a symbol, built actively on the heritage that Italy represents for the world. We are pleased to see that all this has become reality, and that the excitement – like the roller coaster that makes you feel like a Formula One driver – goes hand-in-hand with messages that perfectly combine having a good time with the reality represented by the passion for Ferrari.

We also like to think that this Ferrari Theme park can be a small contribution to reinforcing the bridge between our two cultures.

And finally I would like to express my personal thanks to His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, and to His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi; for their guidance and support. Warm thanks are also due to Khaldoon Al Mubarak, and to Ahmed Ali Al Sayegh, for their invaluable support.”

Topics: ferrari, abu dhabi

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