Ferrari’s 2011 revenue soars 17.3% to EUR2.25 billion

Article by Christian Andrei, on February 21, 2012

Ferrari posted a 17.3 percent increase in revenues in 2011 to a record EUR2.25 billion, thanks to the strong demand in the United States and China. The company also posted a 3.2 percent hike in trading profit to EUR312.4 million, and slight increase in net profit increased to EUR209 million in 2011.

The company said in its latest financial results that it recorded 14.1 percent return on sales in 2011, which was one of the highest in the automotive sector. Ferrari also logged a 9.5 increase in new car sales in 2011 to a record 7,195 units.

The sports car maker sales posted an eight-percent growth in sales in the US to 1,958 vehicles. China also proved to be high-growth market, as Ferrari logged a 62.6 percent hike in sales to 777 units. Ferrari also continues to post high growth in other car markets.

Ferrari sold 705 vehicles in Germany for 14.6 percent growth; 574 units in the United Kingdom for 23 percent; and almost 450 cars in the Middle East for 22 percent.

Luca di Montezemolo, the carmaker’s chairman, said Ferrari was able to achieve the results even against a challenging economic backdrop. "They are the fruit of heavy investment and a culture of innovation," Montezemolo said. Ferrari is set to unveil next month at the Geneva auto show a 12-cylinder supercar, which Montezemolo described as "a revolutionary new car that delivers extreme performance and unprecedented power output." Ferrari dubbed the model as F152, pegged as the successor to the 599 GTB Fiorano two-seater coupe.

Who would have thought that a car such as the Ferrari 599 GTB Fiorano could be as strikingly sculptural as The Discus Thrower. The lines and creases of its design creates a dynamic perspective in every angle. Although form-wise, the 599 GTB Fiorano is extremely sporty, it is also capable of retaining a certain vibe for uniqueness and sophistication.

On the outside, the car may exude a sporty vibe but the interior talks about a whole new level of intimacy and safety. Especially hand-crafted by Ferrari’s skilled craftsmen, the interior features a detailed personalization that only the Italian automaker can achieve. Such artistry and opulence is evident on its leather-trimmed passenger seats and the high-tech detailing of the driver controls which are made of carbon fiber and aluminum.

The new Fiorano not only boasts its attractive new styling cues on its steering wheel and manettino (that central rev counter which is offered in red or yellow background and solid aluminum passenger controls) but also on a central grip that provides extra support for the passenger as well as new adaptive racing seats with carbon fiber side rests. There are also quite a handful of other standard accessories that goes along with the car such as front bi-xenon headlamps and rear LED lights, dusk and rain sensors, dual-zone climate control, an electrically adjustable steering-wheel column, hideaway radio/CD player and for safety purposes, a key with integrated volumetric anti-theft device with motion sensors.

Ferrari always has a vast choice of personalization options which is also adapted by the Ferrari 599 GTB Fiorano. There are four personalization options for the new Fiorano – the Racing and Track, Exteriors and Colours, Interior and Materials, and last but not the least, Equipment and Travel.

For the Racing and Track option, the car can be personalized to include CCM (Carbon Ceramic Material) brakes, 20-inch Challenge one-piece rims with run-flat tyres, four-point harnesses and a cockpit roll-bar for safety. Completing the whole look is the Scuderia wheel arch shields and colored brake calipers, perfect for customers who are inclined to the sporty side.

Topics: ferrari, revenue

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