Fiat 500 Abarth already sold out for the 2012MY

Article by Christian A., on June 5, 2012

If the Fiat 500 is not is not a best-seller in the United States (yet!), we can’t say the same thing for the 2012 Fiat 500 Abarth as company sources confirmed the fact that Chrysler Group is no longer accepting wholesale orders for the sporty hatchback. Apparently, the Abarth 500 is a success in the United States and customers who placed orders will wait for the 2013MY, which is expected to arrive this fall.

A disappointed customer said that he put his deposit back in March but he found out that he will be bumped to the 2013 build batch. Although the Abarth 500 went on sale in April, the company had cash deposits from more than 1,000 customers.

As a result, the production was increased to about 3,000 units, but this is the maximum number that the company’s factory in Toluca, Mexico can handle. In an official statement, the company said that the dealer orders for the Abarth 500 exceeded the production run for the 2012MY. Still, for those interested, the car can be found in dealer inventories around the country, at a higher price of course.

The 2012 Fiat Abarth 500 is priced at $22,000 (not including destination), and it is powered by a 1.4-liter MultiAir Turbo engine capable to deliver 160 hp (119 kW) and 170 lb.-ft. (230 Nm) of torque.

Moreover, the vehicle features a retuned suspension, new braking system and 16-inch aluminum wheels. Furthermore, we find a new front bumper, new side sills as well as a sexy rear apron with integrated air diffuser and exhaust system. The interior features stylish sport buckets, a new steering wheel and a new set of aluminum pedals.

When Karl Abarth designed cars during the 1960s, they were designed to be "small but wicked." This is what customers and enthusiasts alike in the U.S. should expect once the 2012 Fiat 500 Abarth reaches their shores. This newest model has the racing heritage that has made it successful not only in the racing tracks of Europe but on the highways as well.

The new 2012 500 Abarth has the precision and performance that makes it truly world-class, combined with an aggressive yet purposeful design. In addition, power-to-weight is indeed high and making it more distinct is that fact that production will be limited.

Talking about the aggressive style, the 2012 500 Abarth has been designed to be able to fully showcase what the Abarth brand is all about. That is, all of the details were included because they serve a purpose which is to enhance the performance of this vehicle.

In addition, it also helps highlight how simple and clean the Cinquecento’s design language truly is. Indeed, the new 500 Abarth utilizes the excitement that was created with the Cinquecento, or the 2012 Fiat 500. It was built to be able to cater to racing fans and driving purists, generally people who expect the highest of performance features from a small car.

Once it hits the streets of America, it will be able to fully display the fabled performance the brand is known for. Making this possible, of course, is a combination of the suspension tuned by Abarth, brake systems, and the Turbo MultiAir 1.4-liter engine. It also comes in a design that is clearly inspired by the tracks and fitted with a number of technologies not typically seen in a small car.

Chrysler Group LLC Chief Marketing Officer and Head of FIAT Brand Olivier Francois shared that by introducing the 2012 Fiat 500 Abarth to America, the brand hopes to attract customers who want a car that offers Italian performance but costs much less.

Indeed, he added, the track-tuned handling and the light weight, plus the purpose-built design, meant that this model is able to bring back to life the brand’s racing tradition. He continued by saying that the 2012 500 Abarth is a high-performance Italian car that is just as practical for everyday use.

Topics: fiat, fiat 500, abarth, sales

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