Fiat 500 has just won the Compasso d’Oro ADI award

Article by Christian Andrei, on July 21, 2011

The Fiat 500 has won Europe’s most prestigious and oldest design award, the “Compasso d’Oro ADI” or the Golden Compass. The panel, chaired by Arturo Dell'Acqua Bellavitis included industry experts from all over the world. The panel selected the Fiat 500 and presented the trophy to Fiat design director Roberto Giolito.

The prestigious nod gave validation to the Fiat 500 in making the best of Italian made products, mixing original and innovative design with advanced engine technology, as well as comfort on board and unparalleled standards. The Fiat 500 has also garnered the five-star EuroNCAP rating and has won more than three dozen international awards since it was launched in mid-2007. This allows the carmaker to prove its standing as a super compact car that’s perfect for city driving but one that also has a worthy platform for a whole range of Fiat Cars to base on.

The 12th generation Fiat 500 wins for the Italian carmaker its second Compasso d’Oro ADI. The first was given to the Fiat Panda in 2004. These two cars represent the best of Italy’s manufacturing competence and design excellence that is future proof as well.

Now the Fiat 500 and the other products that took park in the Compasso d’Oro ADI will be on display to the public. Other products sharing the same exhibit floor will be those that are featured in the 2008 to 2010 triennial of the ADI Design Index yearbook. The yearbook serves as the ADI Golden Compass’ preselection process and has included close to 400 new designs on different objects. These products will be on display at the Pelanda Museo Macro del Testaccio.

Additionally, some 300 products dating back to as early as the 1950s to today will be on exhibit at the Palazzo delle Esposizioni. These products are those that won the "Compasso d'Oro" throughout the years.

First held in the 1950s, the "Compasso d'Oro" is held every three years. It was the brainchild of Gio Ponti and during its early years, the awards were organised by the Rinascente department store. Even then, its aim was to bring to fore the quality and value of Italian design. Control and organization of the award were later handed over to the Associazione per il Disegno Industriale or Industrial Design Association. The ADI has been organizing the awards events since 1964.

Now close to 300 projects have won the award in over its five decades of existence and close to 2,000 products are also displayed as “honorable mentions” at the Historical Collection of the “Compasso d’Oro ADI”. The ADI Foundation now heads the collection. In 2004, the collection was named by the Italian Ministry of Cultural Heritage as a national heritage, saying that the collection has exceptional artistic and historic merits.

Press Release

The Fiat 500 wins

The Fiat 500 won the “Compasso d’Oro ADI” (ADI Golden Compass), Europe's oldest and most prestigious design award. An international panel chaired by Arturo Dell'Acqua Bellavitis and made up of industry experts selected the Fiat 500 and presented the trophy to Roberto Giolito, Fiat Design director, who attended the awards ceremony yesterday held in Rome at the Pelanda Museo Macro del Testaccio.

With this prestigious acknowledgement, the Fiat 500 continues to capture attention and confirms its standing as representing the best of “Made in Italy” because it masterfully combines an innovative and original design with the most advanced technology in the field of engines, safety and on-board comfort. Additionally, with the prestigious 5-star EuroNCAP and 40 awards it has won internationally to date, the new car has proven since its launch in July 2007 that it is not merely a super-compact city car, but an authentic platform upon which Fiat Automobiles is building a whole family of cars with technology and attention to detail worthy of a higher category.

Now at its 12th edition, it is the second time that the “Compasso d’Oro ADI” award has been given to a Fiat model. In 2004 it was the new Fiat Panda that won the coveted recognition, proof that both models - heirs of two icons of the international automotive industry - express the very best of Italy's manufacturing capabilities combined with a design that has often anticipated future trends in the world of automobiles.

The public will have the chance to admire all of the products that took part in the competition and those published in the 2008-2010 triennial in the ADI Design Index yearbook until 25 September 2011 at the Pelanda Museo Macro del Testaccio. The yearbook is the award's preselection, totalling nearly 400 new design objects. Also on display until 25 September at the Palazzo delle Esposizioni is the historic "Compasso d'Oro" exhibit, with 300 award-winning products from 1954 until today in the various editions of the award. Both exhibits are part of the activities organised to celebrate the 150th anniversary of Italian Unification.

Established in 1954 and held every three years, the "Compasso d'Oro" resulted from an idea of Gio Ponti and for years was organised by the Rinascente department store to highlight the value and quality of Italian design products as the sector was in its early stages. It was later given to ADI (Associazione per il Disegno Industriale - Industrial Design Association), which since 1964 handles its organisation and supervises its impartiality and integrity.

The almost 300 award-winning projects from more than 50 years of the award's history, together with the almost 2000 selected with Honourable Mention, are gathered and preserved in the Historical Collection of the “Compasso d’Oro ADI” award, which since 2001 has been entrusted to the ADI Foundation. In 2004 the Italian Ministry of Cultural Heritage declared the collection "of exceptional artistic and historic interest", and as a result included it among the national heritage.

Topics: fiat, fiat 500, award

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