The ad spot for the Fiat 500 called 'My World', featuring Jennifer Lopez in what seems to be a music video, was heavily criticized. However, Fiat-Chrysler defends itself, saying that it was merely serving as a sponsor and that the ad was a trailer for Lopez’s music video. The real spot has actually just been released.
This car commercial was developed with the help of agency Doner. The press material refers to this ad as the “first” one for the Fiat 500. Lopez appears in this ad but she is more of a co-star to the Fiat 500. The song is different and the ad was shot in New York, rather than on a sound stage.
Inside the Fiat 500c are various features that are related to fuel efficiency, innovative technology, top-of-the-line quality, and safety system. While its size made it suitable to be driven in urban areas, it could accommodate up to four passengers and even had amazing driving dynamics. Powering the Fiat 500c is the new MultiAir 1.4-liter engine with the eco:Drive Application. It even had the advanced TomTom Navigation and had the Handsfree Communication BLUE&ME technology included. In terms of safety, it is fitted with seven air bags as standard.
Indeed, the Fiat 500c is able to give customers a more unique drive and a distinct ownership experience. Improving this package even further are the refinement and quality adaptations made specifically for the U.S. market. It even has the new automatic 6-speed transmission. These are not the only qualities that make the Fiat 500c amazing. While the first Fiat 500 (Cinquecento) did have iconic characteristics that made it a timeless symbol, the 2012 Fiat 500 Cabrio continues to have the advanced technology, efficient design, timeless functionality, and Italian style, combined with driving enjoyment and the freedom afforded of open-air.
All these meant that it can be appreciated even by the new generation of drivers. Since the 2012 Fiat 500c is more of a modern interpretation of the first Cinquecento, it comes with the power-operated dual-layer premium cloth top aimed at offering driving please every time, no matter if it is down or up. Its distinct body-side profile is fully stamped and delivers 70% less header shake when compared to its key rivals.
When it comes to interior sound quality then, it leads its segment with the quietest being at 45 mph, then 70 mph and finally the lowest powertrain noise. Customization is excellent as the Fiat 500c offers at least 500,000 ways to style it as, among others, three colors are offered for the cloth top with the body having 14 colors available, and three finishes which are non-metallic, metallic, and the tri-coat premium pearl finish. Indeed, each unit of the 2012 Fiat 500c is likely to be unique.