Fiat aims to improve India sales with launch of 57-dealer network

Article by Anita Panait, on March 29, 2013

The Fiat Group will try anew to penetrate the vehicle market in India by opening a new, wholly owned 57-dealer network on April 1, 2013. The Italian carmaker hopes to cut its woeful sales performance in India with the network, expecting to entice more customers in the country to avail of its product.

Fiat is planning to penetrate the Indian vehicle market with its sports utility vehicles and sporty cars, rather than bring in a cheap small car that is popular in the country but is in a market dominated by vehicles from Hyundai and Maruti Suzuki.

Fiat is planning to introduce its Chrysler Jeep SUV brand to India this year and produce a smaller version in the country by 2015. Fiat is also planning to bring its higher end models like the Abarth, the sports variant of its 500 and Punto models.

Deepesh Rathore, Managing Director of IHS Automotive India, remarked that Fiat's focus is on launching some niche products and rebuilding the customer experience. He added that although the move is painful, it is time to tell customers that Fiat is different from the image they have had in mid. Fiat inked a distribution agreement in 2007 to produce and sell cars with India's Tata Motors as foreign carmakers start venturing in the country.

After three years of declining sales at dealers that display Fiat models along with lower-priced Tata rivals, the Italian carmaker decided in May 2012 to terminate the agreement. The carmaker just sold Fiat-branded vehicles in February 2013, the worst performance for any major brand. Fiat also saw its market share shrink to 0.3 percent this fiscal year.

Topics: fiat, india, sales

If you liked the article, share on:

Comments

Recommended

We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries