Fiat aims to improve India sales with launch of 57-dealer network

Article by Anita Panait, on March 29, 2013

The Fiat Group will try anew to penetrate the vehicle market in India by opening a new, wholly owned 57-dealer network on April 1, 2013. The Italian carmaker hopes to cut its woeful sales performance in India with the network, expecting to entice more customers in the country to avail of its product.

Fiat is planning to penetrate the Indian vehicle market with its sports utility vehicles and sporty cars, rather than bring in a cheap small car that is popular in the country but is in a market dominated by vehicles from Hyundai and Maruti Suzuki.

Fiat is planning to introduce its Chrysler Jeep SUV brand to India this year and produce a smaller version in the country by 2015. Fiat is also planning to bring its higher end models like the Abarth, the sports variant of its 500 and Punto models.

Deepesh Rathore, Managing Director of IHS Automotive India, remarked that Fiat's focus is on launching some niche products and rebuilding the customer experience. He added that although the move is painful, it is time to tell customers that Fiat is different from the image they have had in mid. Fiat inked a distribution agreement in 2007 to produce and sell cars with India's Tata Motors as foreign carmakers start venturing in the country.

After three years of declining sales at dealers that display Fiat models along with lower-priced Tata rivals, the Italian carmaker decided in May 2012 to terminate the agreement. The carmaker just sold Fiat-branded vehicles in February 2013, the worst performance for any major brand. Fiat also saw its market share shrink to 0.3 percent this fiscal year.

Topics: fiat, india, sales

If you liked the article, share on:

Comments

Recommended

The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries