Fiat and Mitsubishi will finalize supply contract by end of June

Article by Christian A., on June 15, 2015

Before this month ends, it’s expected that the supply contract between Fiat Chrysler Automobiles and Mitsubishi Motors will already be finalized. The two companies are currently finalizing the details of their deal in which the Japanese company will provide Fiat with a version of its new Thai-built L200 midsize pickup, according to a Mitsubishi executive.

Fiat is planning to offer this pickup in markets where there’s rising demand. These include Europe and Latin America. When interviewed by Automotive News Europe, Mitsubishi global pickup chief Koichi Namiki said that Fiat benefits as Mitsubishi is able to supplement its lineup while production is done in Thailand.

He explained that from the mechanical aspect, this pickup truck will be “100% Mitsubishi” but it will be differentiated when it comes to design and other visible features. Last year, the Japanese automaker began to produce its redesigned L200 (which also carries the name Triton) in Laem Chabang. It seeks to boost worldwide sales of the new-generation L200 to 200,000 units annually.

The old model recorded sales of 130,000 units. Europe is the second-biggest region for the pickup, making up 10% of the sales of the previous L200. At the top is the ASEAN market, including Thailand, Malaysia and Vietnam. The L200 will not be available in the U.S., Canada and Japan.

It’s likely that Fiat Chrysler will begin sales of the pickup next year under the Fiat Professional light commercial vehicle brand. As part of Fiat Chrysler CEO Sergio Marchionne’s plan for its European business to become consistently profitable, the company is concentrating on widening the lineup of Fiat Professional.

The present lineup is inclusive of the front-wheel-drive-only Strada, a unibody small pickup aseembled in Brazil and offered in Europe and Latin America. JATO Dynamics said that last year, the Strada ranked as the brand’s No. 1-selling pickup in Europe. It came in 9th overall even with a volume of only 1,399 units.

Last year’s top 5-selling pickups in Europe are the following: (1) Toyota Hilux (with 24,040 units), (2) Ford Ranger (with 22,019), (3) Volkswagen Amarok (with 16,007), (4) Nissan Navara (with 13,451), and (5) L200 (with 13,271). There’s an upward trend for the overall segment.

Last year, pickup sales increased by 5% to 114,892 units compared with 2013. When Mercedes-Benz revealed last March that it aims to launch a midsize pickup, it said that the motivation was to capitalize on the sustained growth in the pickup segment in the Europe and Latin American markets.

Topics: fiat, mitsubishi

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries