Fiat Chrysler CEO says Alfa Romeo brand is not for sale, remains open to new alliances

Article by Christian A., on August 3, 2014

Fiat Chrysler is not selling its Alfa Romeo brand, affirmed chief executive Sergio Marchionne. Marchionne, however, said that he is open to alliances with other carmakers if it would result to lower costs particularly in Europe. "We are not in the business of brand-trading," Marchionne said during a conference call.

Fiat Chrysler is spending EUR5 billion in an attempt to transform Alfa Romeo into global premium brand with eight new models – to be underpinned by a new rear-wheel-/all-wheel-drive architecture dubbed as Giorgio -- and annual sales of 400,000 by 2018.

Alfa has been losing money in Marchionne's 10-year stay at Fiat. Fiat received an offer in 2010 from Volkswagen Chairman Ferdinand Piech offered to buy the marque, but Marchionne didn’t entertain any thought about selling Alfa Romeo to any carmaker.

Marchionne remarked at the conference that Fiat Chrysler remains committed to Alfa Romeo. Alfa Romeo currently offers two yet aging models -- the MiTo hatchback and the Giulietta.

It saw it sales in Europe drop to 32,769 in the first half of 2014 from 36,148 in the period in 2013, according to market researchers JATO Dynamics.

During the conference call, Marchionne dismissed recent news reports over a possible merger discussion with PSA/Peugeot-Citroen or Volkswagen.

He however, remarked that he is open to considering new alliances. Fiat recently reached an agreement for Renault to produce the successor to the Scudo light commercial van. The new model will be based on the Renault Trafic. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries