Fiat Chrysler cuts Maserati production over expected slowdown in demand

Article by Christian Andrei, on March 21, 2015

Fiat Chrysler Automobiles (FCA) is trimming production at Maserati as demand slows down following record sales in 2014, according to the CGIL union. Federico Bellono, a CGIL union leader, remarked to Automotive News Europe that FCA has already reduced the number of shifts at its Grugliasco site near Turin from 12 to 10 a week.

The site is home to the Maserati Ghibli and Quattroporte. He said that the carmaker has already informed them that workers at the plant will not be working for one of four of weeks until July. Bellono said that FCA is expecting to churn out between 30,000 and 35,000 cars at the 2,800-worker strong Grugliasco site this year.

Maserati posted a 137-percent jump in sales in 2014 to 36,448 units, led by the Ghibli with 23,500 deliveries, and the Quattroporte with 9,500 sales. Maserati also sold 3,500 units of the GranTurismo and GranCabrio models. The United States remained Maserati's largest market in 2014, seeing sales surge 172 percent to 12, according to the Automotive News Data Center.

FCA chief executive Sergio Marchionne remarked at the Geneva auto show that he expected a drop in Maserati's sales volume, saying that they “could not keep on growing” sales of the Ghibli and Quattroporte.

Maserati is planning to hike its product lineup from four cars currently to six by 2018, and achieve annual sales of 75,000 by then. Maserati’s next product will arrive early 2016 in the persona of the Levante SUV, which will be produced at Fiat’s Mirafiori site.

The Italian carmaker posted EUR2.8 billion in revenue in 2014, up from EUR1.7 billion in 2013. It logged EUR275 million in earnings before interest and taxes in 2014, up EUR106 million in 2013.

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