FCA US LLC, also known as Chrysler, reported a surge in its January 2016 sales after having sold a total of 155,037 units last month. Considered as the group’s best January monthly sales figure in nine years, it also represents a 7 percent increase in monthly sales when compared to the January 2015 sales of 145,007 vehicles.
Chrysler Group continued its 70-month year-over-year sales gains boosted by the sales figures of the company’s three brands, composed of Jeep, Dodge and Ram Truck, all reporting increased January sales compared to year ago levels. Dodge posted the most notable increase of 19% and now holds the record as the largest sales gain for any FCA US brand for the month of January.
According the FCA US LLC, nine models made January records this year. For the Jeep brand, the three models that did quite well are Jeep Cherokee, Jeep Patriot and Jeep Compass. The three performers from the Dodge brand include the Dodge Journey crossover, Dodge Challenger and the Dodge Charger.
Completing the magic nine are the Ram pickup truck, Ram ProMaster and Ram ProMaster City. Reid Bigland, Head of U.S. Sales, commented “Mother Nature was no match for our Jeep brand last month.”
This statement is supported by the fact that the Jeep branch posted its best January sales ever which also topped its previous US record just last year. Bigland highlighted the company’s overall spectacular performance of 70 consecutive months of year-over-year increase. Last months’ sales figure was also FCA’s best in nine years.
The company currently has a 103-day inventory supply at 666,652 units while projections for industry-wide January sales are projected at 17.5 million vehicles SAAR. With three vehicles from the Dodge brand (Dodge Challenger, Dodge Charger and Dodge Journey) leading the charge, the brand posted a 19 percent increase in sales from year ago level and it has also set the record as the largest sales gain of any FCA US brand.
Basing purely on percentage increase, Dodge Grand Caravan sales for the month was reported to be the largest sales gain of any Dodge vehicle at 83 percent and is the model’s highest since January 2007.
Dodge Durango is the runner up percentage-wise with its 70 percent increase, making last month’s sales for the model its highest sales record in 10 years. After posting a 15 percent increase in sales last January, the Jeep brand continues its year-over-year monthly winning streak and is currently on its 28th consecutive month of sales increase having started the trend since November 2013.
The 18 percent hike in sales of the Jeep Compass model makes it the largest year-over-year percentage gain of any vehicle of the Jeep brand for January. Meanwhile, the Jeep Grand Cherokee made a record as its best January sales since 2004 with its increase of 3 percent.
Last month, Jeep unveiled its latest offering, the new premium Jeep Cherokee Overland which was showcased at the New England International Auto Show. Celebrating the brand’s 75th year, Jeep also announced the availability of a 75th Anniversary special edition models for its entire lineup.