Fiat Chrysler grew four times faster than the rest of the carmakers in the United States in the first 11 months of 2014. Fiat Chrysler posted a 16-percent jump in sales in the US in the period, while other carmakers logged a 4-percent growth. Accounting for almost three-quarters of Fiat Chrysler’s 11-month sales is the Jeep brand, which surged 44 percent so far this year.
According to IHS Automotive, Jeep has managed to hike its brand-loyalty rating by 16 percent this year – just behind Maserati and Mitsubishi.
On the other hand, the average brand has increased its loyalty rating by just 0.4 percent. Carmakers have already topped the January-November sales figure in 2013 by around 780,000 vehicles and one out of every four of those was a Jeep.
In November alone, Fiat Chrysler logged a bigger volume increase (28,884 incremental units) than all other carmakers combined (28,582). With the November gains, Fiat Chrysler has now logged year-over-year sales surges for 56 months in row and has managed to hike its market share from 8.7 percent in March 2010 to 13.2 percent now.
The carmaker is now getting more popular with retail buyers, who now account for about eight in 10 overall sales so far this year. Chuck Eddy, a Chrysler dealer in Youngstown, Ohio, and chairman of the Chrysler National Dealer Council noted to Automotive News that the carmaker is “not a rental-car fleet anymore.”