Fiat-Chrysler to start selling Jeep vehicles in India in third quarter 2013

Article by Anita Panait, on December 7, 2012

Fiat and Chrysler will commence selling Jeep vehicles in India in the third quarter of 2013, starting with off-road pick-ups and luxury sports utility vehicles. Fiat’s Chrysler lineup in India will feature off-road pick-ups and SUV, considered as one of the country's fast-growing segments. Fiat is trying to reboot its failed incursion into India, where it failed to break into the highly-competitive low-cost segment and suffered a split with local sales partner Tata Motors.

Mike Manley, the head of the Jeep brand, said that their goal is to capture at least a 5-percent market share in the foreseeable future. Manley said their strategy to reach the goal is to bring in new products into India. Asia Pacific is the biggest growth market for them.

Fiat has been trailing behind its European and US rivals in high-growth Asian markets, despite breaching the Indian market in the 1950s. Fiat sold just 4,717 cars in India during the six months to September, for a market share of 0.4 percent. It offers its Punto hatchback and Linea sedan in the country.

While Fiat sells Jeep vehicles in 120 countries across the world, it does not do so in India, which is considered as Asia's third-largest car market. The Italian carmaker plans to introduce two international Jeep models in India in 2013, and two local models later. Fiat plans to sell Jeep through 32 dealers in 25 cities across India, according to Enrico Atanasio, managing director of Fiat Group Automobiles India.

Jeep will be competing against Tata and Mahindra and Mahindra Ltd. in the country, where SUVs have become hot-selling items, boosted by government subsidies on diesel fuel. In the first half of the current financial year that started April 1, 2012, SUV sales in India soared 55.8 percent year-on-year, while car sales dropped 0.3 percent.

Topics: fiat, chrysler, jeep, india, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries