FCA US LLC posted a 14-percent year-on-year surge in sales in the United States in September 2015 with 193,019 units sold. Sales in the year-ago period had been recorded to be 169,890 units. This marks the 66th month in a row that FCA US recorded a sales gain.
FCA’s brands in the US -- Dodge, Jeep, Ram Truck, Fiat except for Chrysler– all logged year-over-year sales increases. Leading the pack is the Jeep brand, which saw its sales rising by about 40 percent in September.
Seven FCA US vehicles managed to set their best September ever, including Chrysler 200, Dodge Challenger, Dodge Journey, Jeep Cherokee, Jeep Compass, Jeep Wrangler and Ram ProMaster. Likewise, both the Dodge Journey and Jeep Cherokee achieved their best month ever in September with sales surges of 45 percent and 38 percent respectively.
As of the end of September, FCA had a 76-day supply of inventory or equivalent to 590,503 vehicles. On the other hand, the Seasonally Adjusted Annual Rate (SAAR) for September for the whole US auto industry is estimated at 18.4 million.
Reid Bigland, Head of US Sales, remarked that with the US auto industry going strong, FCA US managed to post its best September sales in 15 years and its 66th straight month of year-over-year sales expansion.
Comparing one brand to another, Dodge posted a 3 percent year-over-year jump in sales in September. Both the Dodge Challenger and Journey logged their best September sales ever with sales surges of 26 percent and 45 percent respectively.
Challenger and Journey also posted their eighth and sixth sales record for 2015. On the other hand, Jeep ended September at the head of the FCA pack, posting its third best sales month ever and its 24th month in a row of year-over-year sales surges since November 2013.
Three of the brand’s vehicles logged record sales in September – the Compass (plus 54 percent), Cherokee (plus 38 percent) and the Wrangler (plus 26 percent). For Cherokee, September was its best monthly sales ever.
For Wrangler, last month was its best September sales ever. Overall sales at Ram Truck leaped four percent in September, marking the brand’s best September sales since 1996.
Leading the charge for Ram Truck is the Ram ProMaster, with sales surging 76 percent thanks to the popularity of the cargo van among businesses.
Meanwhile, sales at FIAT brand were almost flat in September, with just a one percent jump in the month. A bright spot for the brand in the US was the MY2016 Fiat 500X, which recorded a 10% increase in sales in September compared to its performance in August.
The model also logged its third straight month of a sales hike since its launch, with 1,133 units of the 500X sold to customers across the US. Quite a disappointment for FCA in the US was the Chrysler brand, which had a 5% decrease in year-on-year sales in September.
There was a glimpse of hope for the brand though, as the Chrysler 300 logged 41-percent jump in sales in September, which was its highest for the month since 2007.
On the other hand, the Chrysler 200 posted a 3-percent leap in the month, marking its best September sales ever. This year, the Chrysler brand is celebrating its 90th anniversary with the launch of the limited-edition 90th Anniversary editions that feature more standard equipment as well as value for customers.