FCA logs 14-percent jump in US sales in September 2015

Article by Andrew Christian, on October 2, 2015

FCA US LLC posted a 14-percent year-on-year surge in sales in the United States in September 2015 with 193,019 units sold. Sales in the year-ago period had been recorded to be 169,890 units. This marks the 66th month in a row that FCA US recorded a sales gain.

FCA’s brands in the US -- Dodge, Jeep, Ram Truck, Fiat except for Chrysler– all logged year-over-year sales increases. Leading the pack is the Jeep brand, which saw its sales rising by about 40 percent in September.

Seven FCA US vehicles managed to set their best September ever, including Chrysler 200, Dodge Challenger, Dodge Journey, Jeep Cherokee, Jeep Compass, Jeep Wrangler and Ram ProMaster. Likewise, both the Dodge Journey and Jeep Cherokee achieved their best month ever in September with sales surges of 45 percent and 38 percent respectively.

As of the end of September, FCA had a 76-day supply of inventory or equivalent to 590,503 vehicles. On the other hand, the Seasonally Adjusted Annual Rate (SAAR) for September for the whole US auto industry is estimated at 18.4 million.

Reid Bigland, Head of US Sales, remarked that with the US auto industry going strong, FCA US managed to post its best September sales in 15 years and its 66th straight month of year-over-year sales expansion.

Comparing one brand to another, Dodge posted a 3 percent year-over-year jump in sales in September. Both the Dodge Challenger and Journey logged their best September sales ever with sales surges of 26 percent and 45 percent respectively.

Challenger and Journey also posted their eighth and sixth sales record for 2015. On the other hand, Jeep ended September at the head of the FCA pack, posting its third best sales month ever and its 24th month in a row of year-over-year sales surges since November 2013.

Three of the brand’s vehicles logged record sales in September – the Compass (plus 54 percent), Cherokee (plus 38 percent) and the Wrangler (plus 26 percent). For Cherokee, September was its best monthly sales ever.

For Wrangler, last month was its best September sales ever. Overall sales at Ram Truck leaped four percent in September, marking the brand’s best September sales since 1996.

Leading the charge for Ram Truck is the Ram ProMaster, with sales surging 76 percent thanks to the popularity of the cargo van among businesses.

Meanwhile, sales at FIAT brand were almost flat in September, with just a one percent jump in the month. A bright spot for the brand in the US was the MY2016 Fiat 500X, which recorded a 10% increase in sales in September compared to its performance in August.

The model also logged its third straight month of a sales hike since its launch, with 1,133 units of the 500X sold to customers across the US. Quite a disappointment for FCA in the US was the Chrysler brand, which had a 5% decrease in year-on-year sales in September.

There was a glimpse of hope for the brand though, as the Chrysler 300 logged 41-percent jump in sales in September, which was its highest for the month since 2007.

On the other hand, the Chrysler 200 posted a 3-percent leap in the month, marking its best September sales ever. This year, the Chrysler brand is celebrating its 90th anniversary with the launch of the limited-edition 90th Anniversary editions that feature more standard equipment as well as value for customers.

Press Release

FCA US LLC Reports September 2015 U.S. Sales Increased 14 Percent; Best September Sales Since 2000

FCA US LLC today reported U.S. sales of 193,019 units last month, a 14 percent increase compared with sales in September 2014 (169,890 units), and the company’s best September sales since 2000.

The Dodge, Jeep®, Ram Truck and FIAT brands each posted year-over-year sales gains in September. The Jeep brand’s 40 percent increase was the largest sales gain of any FCA US brand during the month. The company extended its streak of year-over-year sales gains to 66 consecutive months.

“On the back of a strong sales industry we were able to achieve our best September sales in 15 years and our 66th consecutive month of year-over-year sales growth,” said Reid Bigland, Head of U.S. Sales. “Last month’s sales strength was broad based with five FCA vehicles setting September sales records and two others posting their best monthly sales ever.”

Of the seven FCA US vehicles setting records in September, the Dodge Journey and Jeep Cherokee each logged an all-time sales record last month. Sales of the Journey and Cherokee were up 45 and 38 percent, respectively. In addition, the Chrysler 200, Dodge Challenger, Jeep Compass, Jeep Wrangler and Ram ProMaster each recorded their best September sales ever.

FCA US finished September with a 76-day supply of inventory (590,503 units). U.S. industry sales figures for September are internally projected at an estimated 18.4 million units Seasonally Adjusted Annual Rate (SAAR).

Jeep Brand
Jeep brand sales increased 40 percent, the brand’s third best sales month ever and its 24th consecutive month of year-over-year sales gains. The brand’s September sales were its best since August of this year. The Jeep brand continues to roll, having set a sales record in every month dating back to November 2013. Three Jeep brand vehicles set records last month. The Compass’ 54 percent increase was the largest year-over-year percentage gain of any Jeep brand model for the month. In addition, September was the Cherokee’s best monthly sales ever as sales increased 38 percent and Wrangler posted its best September sales ever with a 26 percent increase.

Ram Truck Brand
Ram Truck brand sales, which include the Ram pickup truck lineup, Ram ProMaster, Ram ProMaster City and Ram Cargo Van, were up 4 percent in September, the brand’s best September sales since 1996. ProMaster sales were up 76 percent as the cargo van continues to answer the call of businesses everywhere and solidifies its place in Ram Commercial’s popular truck and van lineup.

FIAT Brand
Sales of the all-new 2016 Fiat 500X increased 10 percent in September compared with the previous month of August, marking the model’s third consecutive month of sales increase since launch. FIAT dealers sold 1,133 units of the new crossover last month as greater numbers reached FIAT studios across the country. FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were up 1 percent in September compared with the same month a year ago.

Dodge Brand
Both the Challenger and Journey posted their best September sales ever. Challenger sales were up 26 percent as the muscle car logged its eighth sales record this year. Journey sales increased 45 percent, the mid-size crossover’s sixth sales record this year and the model’s best month ever. Dodge brand sales were up 3 percent in September, compared with the same month a year ago.

Chrysler Brand
Sales of the Chrysler 200 were up 3 percent in September, the mid-size sedan’s best September sales ever. Chrysler 300 sales were up 41 percent last month as the brand’s big, bold American sedan posted its best September sales since 2007. Sales of the Chrysler brand, which includes the 200, Chrysler 300 full-size sedan and the Chrysler Town & Country minivan, were down 5 percent compared with the same month a year ago. The Chrysler brand is celebrating its 90th year by producing limited-edition 90th Anniversary editions that offer more standard equipment and value for customers. The anniversary packages are being offered on the volume models, adding value for the customer who will most appreciate it.

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