Fiat Chrysler will be stronger by 2018 even if some goals are not met

Article by Andrew Christian, on June 17, 2014

Fiat Chrysler would still be a stronger carmaker by 2018 than today even if the carmaker fails to achieve the forecasted sales figure of 7 million vehicles, remarked chief executive Sergio Marchionne. "The targets are the targets,” he said, suggesting that Fiat Chrysler would prosper, whether or not it fails to meet some of the ambitious goals he has set for the carmaker.

Marchionne unveiled in May a five-year business plan that sets a target of 7 million vehicles global sales and a five-fold surge in net profit. Several Wall Street analysts have expressed concern that Fiat Chrysler would fail to achieve its targets.

But Marchionne said the targets were set to rally his men to “greater heights.” He said that while people think that he crafted the plan for the capital markets, it is the irrelevant. He noted that the exercise of leadership requires the setting some “pretty bold objectives.”

He remarked the carmaker house needs direction – which is provided by the plan. He said this why he won’t quibble if he sold 400,000 Alfa Romeos or just 382,000. Fiat Chrysler is eyeing to sell 150,000 Alfa Romeos in North America by 2018 from the zero this year.

While Fiat Chrysler could expand increase Jeep production in United States by expanding existing sites, Marchionne said he can't deal with the volumes at issue now.

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