Fiat delays reintroduction of Lancia in the U.K.

Article by Christian A., on August 27, 2010

The plan of the Fiat Group introduce its best brand Lancia again to the UK outlet next year has been indefinitely postponed. "Given the current global economic crisis, Fiat Auto has taken the decision to delay the reintroduction of the Lancia brand in right-hand-drive markets beyond 2009,"Fiat stated in an interview. 

An insider in the Fiat UK company informed us that there is currently no fresh schedule in place for a later roll-out in the UK either. "Right now it would be ill-advised to commit to a date on any relaunch of Lancia in Britain."

The source continued to imply that the latest Delta which costs more than £20,000 was not the right car for the time being, and that reopening the Lancia marquee with it at present just wouldn't make sense.

The insider insisted that work would keep going backstage to gather more UK dealers onboard for a possible reintroduction. "Our work to prepare the ground for Lancia to come back won't be wasted. We simply have to wait for things to get better."

Concerning the possible joint UK roll-out with the arrival of the new Ypsilon supermini, which is foreseen to start right-hand drive manufacture in early 2010, the source informed Autocar that "all things are possible."

The Fiat insider was not informed if deposits for the Lancia have been made for UK deliveries of the new Delta next year, but assured that if there have been any, that they would be returned.

Topics: fiat, lancia, uk

If you liked the article, share on:

Comments

Recommended

Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
If you’re selling some of the most expensive and most exclusive cars in the world, perhaps it would be a great idea to commission an ultra-rare work from the same...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries