Fiat marks the milestone of the delivery of its two-millionth car with Blue&Me on Dec. 12 to a customer at the Motor Village near Turin. If you’re looking for technology and sophistication, you won’t make a mistake with choosing the Fiat 500, which was presented to the U.S. in early 2011 and which is equipped with Blue&Me, an innovative communications and infotainment system that integrates mobile phones, digital music players and navigation devices into the audio system and controls of the car.
It is powered by Windows Embedded Automotive and enables the driver to control these devices via voice control. Blue&Me was jointly developed by Fiat and Microsoft. With this device, drivers can be mobile while placing and taking calls, listening to incoming text messages, and playing music – all without having to take hands off the wheel or eyes off the road.
Personal devices are easy to connect to the vehicle with the use of the Bluetooth wireless technology and the industry’s first manufacturer-installed USB interface whether it’s to a mobile phone, media player or a simple USB storage device.
Furthermore, Blue&Me can be installed together with a navigation system from Europe’s satellite navigation expert TomTom to have some of the most advanced features available on a portable navigation device.
Being an inclusive concept, Fiat marked the 500 to cater to a wide selection of possible customers – from the most minimalist to the most peculiar buyers. It should be a product that is flexible enough to adapt to the wants and needs of individual customers. This was well-conveyed in Fiat’s decision to exceed its rivals by incorporating electronic technologies into its passenger cabin.
Customers could avail of the second generation Blue&Me infotainment system which consists of a socket and battery charger that allow easy integration of an iPod. The new Fiat 500 is also available with a new portable navigator – developed with Magneti Marelli – mounted on the dashboard and that could link to other vehicle functions. Of course, Fiat’s concept of personalization also covers an array of services as well as forms of payment.
For instance, customers could avail of the '500 Cents' and '50to500' financing formulas from Fiat Group Automobiles Financial Services to purchase any version of the Fiat 500 -- including customization – for zero down payment and just EUR5 a day, or for a 50-percent immediate payment with the remainder payable after two years.
Customers availing of the abovementioned financing schemes could take advantage of a five-year/500,000 km manufacturer's warranty and other services, including a complete 24-hour roadside service. During periodical maintenance, customers could expect their Fiat 500 to be picked up from their home, with taxi fares guaranteed for reimbursement. Since the Fiat 500 is intended to be the car for everyone, it comes with a wide array of offers and possibilities.