Fiat doesn’t expect to achieve its goal to sell 50,000 Fiat 500 cars in U.S.

Article by Christian A., on August 13, 2011

Because Chrysler Group LLC took longer to open new stores than what had been planned, it isn’t likely to achieve its goal to sell 50,000 of the new Fiat 500 in North America this year.

In an interview, Laura Soave, head of the Fiat brand under Chrysler, said that the automaker is building on its marketing campaign for the 500. In fact, there’s a planned promotion that will take place in Times Square in New York. In the United States, about 100 Fiat stores have opened, 30 of which opened in July. Chrysler intends to reach 130 by the end of 2011.

Soave said that Chrysler believes that it’s now time to “turn this up," since the automaker now has more coverage. Soave explained that while the guerrilla- type marketing is ongoing, it’s the bigger events that raise awareness. Soave said last Thursday that the additional outlets and the marketing push are expected to raise Fiat 500 U.S. sales by at least 30% in August over July.

Chrysler sold 3,038 units of the 500 in the U.S. last month, which adds up to total sales of 7,982 for the year so far.

In Canada, another 3,064 Fiats were sold from the start of this year through July. Chrysler is credited for the reintroduction of the Fiat brand in the U.S. after having been absent for nearly 30 years.

Last March, Chrysler started to sell the 500, with its clam-shaped hood that is inspired by the model's original design. The 500 has a starting price of $15,500 against Daimler AG's Smart and BMW AG's Mini small cars.

In early July, Fiat started a national 500 marketing campaign with advertising that includes TV on the Internet and as well as in movie theaters. The TV ads that came out earlier this month feature a young couple going to a drive-in movie in a Fiat 500.

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries