Fiat Group planning a major product offensive for 2015

Article by Christian Andrei, on November 5, 2012

Fiat Group is planning a major product offensive for 2015. The core Fiat brand will launch four new models while Alfa Romeo will begin to offer a vital mid-sized sedan and a small roadster that’s developed together with Mazda. In 2013, just one model will be launched for the core Fiat brand – a seven-seat variant of the 500L small minivan.

Alfa will start to sell the 4C coupe while Maserati will be introducing two sedans: a redesigned Quattroporte sedan and the Ghibli sedan. They will go up against cars like the Audi A6 and BMW 5 series. The Cherokee large SUV will be imported by Chrysler's Jeep brand from the U.S. It will make its debut this January at the Detroit auto show. Fiat will introduce the 500X in 2014.

This is the replacement for the existing Sedici small crossover that will probably be assembled at the Melfi plant in Central Italy beside a "baby" Jeep Wrangler small SUV for buyers in Europe and the U.S. What Alfa will launch are the 4C spider and maybe even a big sedan, which will potentially replace the discontinued 164 sedan. Maserati will start to sell the Levante luxury SUV, which is based on the Jeep Grand Cherokee.

Fiat’s real product offensive is slated for 2015, which is when Fiat brand will present four new models. These comprise a refreshed Freemont large minivan, an updated Linea compact sedan, a hatchback Linea variant and one model that has yet to be named.

Alfa will also launch the Giulia mid-sized sedan and wagon in 2015 for the replacement of the 159 and maybe even a big SUV, together with a roadster created with Mazda along with the next MX-5/Miata. Maserati will launch the next GranTurismo Coupe and GranCabrio convertible in 2015.

Chrysler will give Lancia a new model that doesn’t have any details yet. Jeep will begin to sell one SUV to replace the Patriot and Compass and a new flagship dubbed the Grand Wagoneer, which will be a seven-seater SUV that’s derived from the Grand Cherokee.

Topics: fiat

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